Startup Secrets: Go to Market Part I - Strategy
Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product. Understand the strategic framework needed to enter a market and occupy a dominant position. Learn how to develop your “brand essence,” understand targeting and segmentation and lastly, how to distribute your product or service through the right channels.
We check all attendee registrations at the door. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you have registered as a Harvard Student. Attendance will be limited to registered guests and tickets will not be available at the door.
Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).
When & Where
Harvard Innovation Labs
The Harvard Innovation Labs consist of a vibrant, cross-disciplinary ecosystem for the Harvard community to explore innovation and entrepreneurship while building deeper connections. It is an excellent example of the One Harvard vision and a leading catalyst for the Allston Science and Enterprise District.The Innovation Labs fosters unprecedented collaboration among Harvard students, faculty, entrepreneurs, and members of the Allston and Greater Boston communities.
The Harvard i-lab is the central component of the Harvard Innovation Labs. It is an educational collaborative for all current Harvard students from any Harvard school to explore innovation and entrepreneurship at any stage. it provides open co-working space, a vibrant community of peer and mentor support, experiential programming, and a 12-week Venture Incubation Program, helping student teams take their ideas further, faster.
The Launch Lab is a critical extension of the growing Harvard Innovation Labs. It provides eligible Harvard alumni leading high-potential early-stage startups with a curated community including collaborative coworking space, business building programming, and access to i-lab advisors and mentors. It fosters continued connection between alumni, current students, and the Harvard commnunity as a whole.