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Startup Marketing Bootcamp: Workshop + Lessons Learned

Friday, October 8, 2010 from 9:00 AM to 4:30 PM (EDT)

Startup Marketing Bootcamp: Workshop + Lessons Learned

Ticket Information

Type Remaining End Quantity
Founder / CEO of Tech Start Up Sold Out Ended Free  
Service Providers / Consultants Sold Out Ended Free  
Student Sold Out Ended Free  

Event Details

** Please note, all tickets for this event have now been sold.  If you are interested in being added to the wait list for the event, please email


As part of the FutureM Week, Flybridge Capital Partners and Highland Capital Partners have teamed to help consumer facing and online B2B start-up companies navigate the new world of marketing. This intense start-up marketing boot camp will bring together leaders from across the marketing world to provide attendees with insights, roadmaps and real-world case studies for incorporating new marketing technologies and approaches into their business strategy.

Friday, October 8, 2010
9:00 a.m. – 4:30 p.m.
Microsoft New England Research & Development Center (One Memorial Drive, Cambridge, MA)

Open to CEOs and marketing executives from
consumer facing and online B2B start-up companies.  Please note, in order to accommodate as many start-ups as possible, there will be a 2 person per company limit to the event.  


(subject to change -- please check back for updates)

9:00 - 9:15 Welcome and Opening Remarks, Michael Gaiss, Highland Capital Partners; Kate Castle, Flybridge Capital Partners

9:15 - 9:45 What's Next in Marketing, Valeria Maltoni, Conversation Agent

9:45 - 10:15 Workshop: 10 Things CEOs Need to Know About Design, Leslie Bradshaw, president and COO, Jess3

10:15 - 10:45 Workshop: Principals of Great User Interfaces, Karen Donoghue, Human Logic

10:45 - 11:00 Break

11:00 - 11:45 Mastering the Long Tail, Dan Marques, director of online marketing and analytics, Gemvara; Micah Rosenbloom, founder, Brontes Technologies and founder partner, Founder Collective; Chris Kenney, associate director of online marketing and analytics, Gemvara and former search marketing manager, VistaPrint

11:45 - 12:15 Workshop: Approaching the Social Media Opportunity, One Perspective, Joe Chernov, global director of communications and social media, Eloqua

12:15 - 1:00 Lunch

1:00 - 1:30 Workshop: Designed to Spread, Creative Content Strategies, David Hauser, co-founder; Grasshopper Group and Jonathan Kay, ambassador of Buzz, Grasshopper Group; Sonja Jacob, Creative Consultant, Grasshopper Group

1:30 - 2:10 Refining the Platform: How to Test and Optimize Your Product and Marketing Channels, David Cancel, Performable

2:10 - 2:30 Break

2:30 - 3:00 Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities, Ross Kimbarovsky, crowdSPRING

3:00 - 4:30 Lessons Learned: 15 minute segments with CEOs on startup marketing lessons learned -- do's and don'ts / successes and disasters / if I could do it over again, advice to those in the room. CEOs include:

Laura Fitton, oneforty

Seth Priebatsch, SCVNGR

Ross Kimbarovsky, crowdSPRING

Seth Lieberman, Pangea Media

Jennifer Hyman, Rent the Runway

Nabeel Hyatt, Conduit Labs

Matt Lauzon, Gemvara

More to come . . . 



Have questions about Startup Marketing Bootcamp: Workshop + Lessons Learned? Contact the organizer

When & Where

One Memorial Drive

Friday, October 8, 2010 from 9:00 AM to 4:30 PM (EDT)

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