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Startup Marketing Bootcamp: Workshop + Lessons Learned

Friday, October 8, 2010 from 9:00 AM to 4:30 PM (EDT)

Startup Marketing Bootcamp: Workshop + Lessons Learned

Ticket Information

Type Remaining End Quantity
Founder / CEO of Tech Start Up Sold Out Ended Free  
Service Providers / Consultants Sold Out Ended Free  
Student Sold Out Ended Free  

Event Details

** Please note, all tickets for this event have now been sold.  If you are interested in being added to the wait list for the event, please email kate@flybridge.com.

 

As part of the FutureM Week, Flybridge Capital Partners and Highland Capital Partners have teamed to help consumer facing and online B2B start-up companies navigate the new world of marketing. This intense start-up marketing boot camp will bring together leaders from across the marketing world to provide attendees with insights, roadmaps and real-world case studies for incorporating new marketing technologies and approaches into their business strategy.

When:
Friday, October 8, 2010
9:00 a.m. – 4:30 p.m.
 
Where:
Microsoft New England Research & Development Center (One Memorial Drive, Cambridge, MA)


Who:
Open to CEOs and marketing executives from
consumer facing and online B2B start-up companies.  Please note, in order to accommodate as many start-ups as possible, there will be a 2 person per company limit to the event.  

Agenda: 

(subject to change -- please check back for updates)


9:00 - 9:15 Welcome and Opening Remarks, Michael Gaiss, Highland Capital Partners; Kate Castle, Flybridge Capital Partners

9:15 - 9:45 What's Next in Marketing, Valeria Maltoni, Conversation Agent

9:45 - 10:15 Workshop: 10 Things CEOs Need to Know About Design, Leslie Bradshaw, president and COO, Jess3

10:15 - 10:45 Workshop: Principals of Great User Interfaces, Karen Donoghue, Human Logic

10:45 - 11:00 Break

11:00 - 11:45 Mastering the Long Tail, Dan Marques, director of online marketing and analytics, Gemvara; Micah Rosenbloom, founder, Brontes Technologies and founder partner, Founder Collective; Chris Kenney, associate director of online marketing and analytics, Gemvara and former search marketing manager, VistaPrint

11:45 - 12:15 Workshop: Approaching the Social Media Opportunity, One Perspective, Joe Chernov, global director of communications and social media, Eloqua

12:15 - 1:00 Lunch

1:00 - 1:30 Workshop: Designed to Spread, Creative Content Strategies, David Hauser, co-founder; Grasshopper Group and Jonathan Kay, ambassador of Buzz, Grasshopper Group; Sonja Jacob, Creative Consultant, Grasshopper Group

1:30 - 2:10 Refining the Platform: How to Test and Optimize Your Product and Marketing Channels, David Cancel, Performable

2:10 - 2:30 Break

2:30 - 3:00 Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities, Ross Kimbarovsky, crowdSPRING

3:00 - 4:30 Lessons Learned: 15 minute segments with CEOs on startup marketing lessons learned -- do's and don'ts / successes and disasters / if I could do it over again, advice to those in the room. CEOs include:

Laura Fitton, oneforty

Seth Priebatsch, SCVNGR

Ross Kimbarovsky, crowdSPRING

Seth Lieberman, Pangea Media

Jennifer Hyman, Rent the Runway

Nabeel Hyatt, Conduit Labs

Matt Lauzon, Gemvara

More to come . . . 



 

 

Have questions about Startup Marketing Bootcamp: Workshop + Lessons Learned? Contact the organizer

When & Where

One Memorial Drive
Cambridge

Friday, October 8, 2010 from 9:00 AM to 4:30 PM (EDT)


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