Startup Marketing Bootcamp: Workshop + Lessons Learned
Friday, October 8, 2010 from 9:00 AM to 4:30 PM (EDT)
** Please note, all tickets for this event have now been sold. If you are interested in being added to the wait list for the event, please email email@example.com.
As part of the FutureM Week, Flybridge Capital Partners and Highland Capital Partners have teamed to help consumer facing and online B2B start-up companies navigate the new world of marketing. This intense start-up marketing boot camp will bring together leaders from across the marketing world to provide attendees with insights, roadmaps and real-world case studies for incorporating new marketing technologies and approaches into their business strategy.
Friday, October 8, 2010
9:00 a.m. – 4:30 p.m.
Microsoft New England Research & Development Center (One Memorial Drive, Cambridge, MA)
Open to CEOs and marketing executives from consumer facing and online B2B start-up companies. Please note, in order to accommodate as many start-ups as possible, there will be a 2 person per company limit to the event.
(subject to change -- please check back for updates)
9:00 - 9:15 Welcome and Opening Remarks, Michael Gaiss, Highland Capital Partners; Kate Castle, Flybridge Capital Partners
9:15 - 9:45 What's Next in Marketing, Valeria Maltoni, Conversation Agent
9:45 - 10:15 Workshop: 10 Things CEOs Need to Know About Design, Leslie Bradshaw, president and COO, Jess3
10:15 - 10:45 Workshop: Principals of Great User Interfaces, Karen Donoghue, Human Logic
10:45 - 11:00 Break
11:00 - 11:45 Mastering the Long Tail, Dan Marques, director of online marketing and analytics, Gemvara; Micah Rosenbloom, founder, Brontes Technologies and founder partner, Founder Collective; Chris Kenney, associate director of online marketing and analytics, Gemvara and former search marketing manager, VistaPrint
11:45 - 12:15 Workshop: Approaching the Social Media Opportunity, One Perspective, Joe Chernov, global director of communications and social media, Eloqua
12:15 - 1:00 Lunch
1:00 - 1:30 Workshop: Designed to Spread, Creative Content Strategies, David Hauser, co-founder; Grasshopper Group and Jonathan Kay, ambassador of Buzz, Grasshopper Group; Sonja Jacob, Creative Consultant, Grasshopper Group
1:30 - 2:10 Refining the Platform: How to Test and Optimize Your Product and Marketing Channels, David Cancel, Performable
2:10 - 2:30 Break
2:30 - 3:00 Making it Happen in a Shoestring: Crowdsourcing Your Marketing Activities, Ross Kimbarovsky, crowdSPRING
3:00 - 4:30 Lessons Learned: 15 minute segments with CEOs on startup marketing lessons learned -- do's and don'ts / successes and disasters / if I could do it over again, advice to those in the room. CEOs include:
Laura Fitton, oneforty
Seth Priebatsch, SCVNGR
Ross Kimbarovsky, crowdSPRING
Seth Lieberman, Pangea Media
Jennifer Hyman, Rent the Runway
Nabeel Hyatt, Conduit Labs
Matt Lauzon, Gemvara
More to come . . .