San Francisco, California
London, United Kingdom
Today at lab we will be talking with Jeff Behn about his new startup that is just about ready to launch, called Reshiva.
Reshiva is a company that is focused on taking plastics and other materials and turning them into fashionable, hi-tech, hi-quality yoga gear and apparel. On average each of our items removes 10 ½ liter bottles from the waste stream and gives them a new purpose.
Specific topic to get feedback from during lab:
What I am looking for from the lab is getting critical feedback on our "message". Is it clear? does it make sense? does the eco-side of our brand come through?