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Startup Formation: All 3 Parts (Online Workshop)

Keith Cutler- 17522

Saturday, March 16, 2013 from 1:00 PM to 4:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
All 3 Livestreams Ended $75.00 $4.74
All 3 Livestreams + Class Recordings Ended $99.00 $5.94

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Event Details

Startup Formation: All 3 Parts (Online Workshop)

Are you an early stage startup founder looking to formalize your business and raise capital? This 3-part series will provide founders and entrepreneurs with a practical understanding of the essential things to know in order to navigate through the early stage of your company's existence.  We will be playing all 3 parts consecutively.

Session 1: High Growth Business Formation 

This session is intended for individuals who are considering and/or founding a high growth business.  The class will cover all of the essential components of and related to starting a scalable company. 

Student Takeaways

  • Idea Generation  
  • Assessing the opportunity
  • Choosing legal entity  
  • Deciding ownership 
  • Growing your business  
  • Cap table creation
  • Market sizing  
  • Considering revenue streams


Session 2: Access to Early Stage Capital 

The class is intended for individuals who are considering and/or in the process of raising capital for a high growth startup.  The class will cover all of the essential components of and related to raising capital for startup companies

Student Takeaways

  • Why do you need capital   
  • Capital forms
  • Sources of capital   
  • What is required for a raise
  • Uses of funds  
  • Subsequent Rounds
  • Liquidity  
  • Valuation and dilution

Session 3: Pitch Books & Executive Summaries 

The class is intended for individuals who are interested in creating materials for fundraising.  The class will cover creating materials and presenting to investors. Students will create materials for their business. 

Student Takeways

  • Personalized Investor Deck  
  • Personalized Executive Summary 
Aaron Holiday is a venture capitalist, startup consultant, and former programmer.  Currently, Aaron is a Kauffman Fellowship Finalist, works for a local NYC venture capital firm, and has worked with over 23 startup companies on business model formation, access to capital, and growth strategies.  Aaron has an undergraduate degree in Computer Science from Morehouse College, and an MBA from Cornell University.  Aaron also spent 6 years on Wall Street building financial trading technology for Goldman Sachs and GFI Group.


TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to purchase your ticket, a few hours prior to the start time. Be sure to check your inbox (and your spam folder).  

Questions? Check out our FAQs 

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at 5 days before the scheduled event date. No refunds or credits will be given after this timeframe. 

Can't make it? Sign up at to stay in the loop on future events and classes. 

Have questions about Startup Formation: All 3 Parts (Online Workshop)? Contact Keith Cutler- 17522



Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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