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Startup Bootcamp at pii Labs


Thursday, August 19, 2010 from 12:00 PM to 5:00 PM (PDT)

Startup Bootcamp at pii Labs

Ticket Information

Ticket Type Sales End Price Fee Quantity
Startup Bootcamp at pii Labs
This ticket is for entrepreneurs who are only planning to attend pii Labs, taking place at the Space Needle from 12pm to 5pm on August 19, 2010. A separate ticket is required to attend other pii2010 conference sessions.
Ended $75.00 $0.00

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Event Details

Join us at Seattle's famous Space Needle on August 19th for pii Lab's Startup Bootcamp!

A special workshop designed specifically for entrepreneurs, product developers and marketing professionals at tech startups, pii Labs is an open forum for learning and collaborating that will take place immediately after the pii2010 - privacy identity innovation conference that is being held August 17-19 at the the Bell Harbor International Conference Center.

The Startup Bootcamp at pii Labs will offer you the opportunity to ask questions (and get answers!) from leading consumer privacy experts in an interactive setting where you help set the agenda. There are no talking heads or stale presentations -- only practical advice and best practices that you can put to good use.

Discussion topics include:

  • Privacy by Design -- How can you develop products with privacy "baked in" to the design process?
  • Rethinking Notice and Choice: Next-Generation Privacy -- Creating effective policies is important, but what's next? How can innovation improve data privacy and security practices to build trust with users?
  • Privacy Rights and Wrongs: What You Need to Know -- How can your business use information in light of privacy regulations and laws? What are the pitfalls to avoid, and the opportunities you can seize?

In addition, you're welcome to attend other pii Labs sessions that will include demos and technical discussions about Internet identity, as well as conversations focused on how privacy, identity and innovation relate to areas like geo-location data, kids' safety and open government.


Discussion leaders include:

Fran Maier, President of TRUSTe

Fran MaierFran Maier is the President and Executive Chair of the Board of TRUSTe. Fran has over 15 years of experience building consumer brands and enhancing consumer trust online. In her role as President, Fran’s operational responsibilities include oversight of marketing and policy functions.

Since Fran joined TRUSTe in 2001, the company has grown to certify more than 3000 web sites, including Microsoft, eBay, Facebook, Apple, the NFL, and AT&T. Under her leadership, TRUSTe has expanded its services, market and brand presence.

In 2008, she led TRUSTe’s board and management through the transition from non-profit industry association to for-profit company, raising significant capital from Accel Partners. Since that time TRUSTe has introduced new products aimed at the Small and Medium sized business market, entered into new distribution relationships, and expanded its technology capabilities for enhanced scanning and monitoring.

As a co-founder of, Fran established credibility, safety, and trust in online dating, making the leading online dating service. In executive marketing roles at and Kmart’s subsidiary, Fran both established new start-up online brands and brought blue-chip offline brands onto the Internet.

Fran speaks widely on the issues of privacy, security, and trust. She’s appeared before the Federal Trade Commission and the US Department of Commerce, and testified before the U.S. House of Representatives Subcommittee on Commerce, Trade, and Consumer Protection.


Joshua Konvisser, Partner, Pillsbury Law

Joshua KonvisserBased in New York City, Joshua Konvisser represents clients in sophisticated commercial transactions, focusing on information technology and business process outsourcing; computer software and systems transactions; technology transfers and distribution agreements; software licensing, marketing and development agreements; and other complex agreements.

In connection with these transactions, he works with clients to evaluate and mitigate privacy and data security issues with a focus on balancing risk and commercial interests. He also works closely with the corporate practice in negotiating supply and transition services agreements as well as supporting due diligence for technology and sourcing agreements.

Recently, working together with Pillsbury’s insolvency and restructuring team, Mr. Konvisser co-founded Pillsbury’s Outsourcing, Technology and Insolvency Solutions multi-disciplinary team that focuses on planning for, and navigating through, bankruptcy and insolvency issues in the outsourcing and technology space. Finally, he participates in the firm’s e-discovery team by managing sourcing projects for firm clients as they evaluate and contract with e-discovery vendors for sophisticated services relating to collection and processing of electronically stored information (ESI).

Mr. Konvisser’s work spans the information, health care and life sciences, retail, financial services, consumer products, manufacturing, and state and local government sectors.

He has been ranked among the top tier of Technology and IT Outsourcing lawyers by Chambers USA since 2007.


Betsy Masiello, Policy Manager, Google

Betsy Masiello is a Policy Manager on Google’s public policy team and is one of the internal leads for Google’s privacy engineering efforts. Prior to joining Google she was a consultant at McKinsey & Company, where she served global telecommunications companies on new business strategies around emerging technology.

Academically, Masiello holds a BA in Computer Science from Wellesley College, a MSc in Economics from Oxford where she was a Rhodes Scholar, and an SM from MIT’s Technology & Policy Program.


Craig Spiezle, Executive Director & President, Online Trust Alliance

As Executive Director and Founder of OTA, Craig is responsible for setting the strategic vision of the organization while representing OTA to industry, business and governmental organizations. As widely acclaimed pubic speaker, Craig speaks frequently at industry events and to members of Congress on the importance of trust, privacy and efforts to protect the vitality of online services.

Prior to OTA, Craig spent over a decade at Microsoft where up to 2009 was the director of security & privacy product management for Internet Explorer 8, where he drove the development of anti-spam, anti-phishing, anti-malware and privacy enabling technologies. Spiezle has held various marketing and managerial positions including international channel development and licensing where he led product launches, business development and technology partnerships.

During his tenure, Spiezle pioneered research into the convergence of technology and an aging society, authoring books and papers demonstrating the benefits of computing. Spiezle hold a BS in Photographic Sciences from Rochester Institute of Technology, MBA from Seattle University and the Executive Leadership program at the Kellogg School of Management.


Date:  August 19, 2010
Time: 12:00pm to 5:00pm
Location: SkyLine level at Space Needle
Cost:  $75 - includes lunch, access to all pii Labs sessions and a complimentary elevator ride to the Space Needle's Observation Deck to check out the incredible views (an $18 value)


Registration Info 

Admission to pii Labs is automatically included with every pii2010 conference ticket, but we're offering this special $75 registration ticket for startup staffers who want to sign up just for the Startup Bootcamp. To upgrade to a full conference ticket for pii2010 and pii Labs, please visit the pii2010 registration page.

We encourage you to review our payment and registration policies below. To read our Privacy Policy, and for more information about pii2010, please visit  

Payment Policy

Full payment of conference fees is due at time of online registration, via credit card or PayPal. Individuals who need to submit a check or make other payment arrangments should contact our office at 1-877-463-2047.

Cancellations & Refunds
All cancellation requests must be submitted in writing via email. Individuals who cancel on or before July 16, 2010 will receive a partial refund that is equal to 90 percent of your registration fees. After that date, we regret that we are unable to offer refunds for any reason.


If you purchased a registration ticket and would like to transfer it someone else becasue you are unable to attend, please contact us at least five business days before the conference starts because preapproval is required for any substititons. Everyone must be registered in advance to be admitted to the conference.


Thanks to our Sponsors and Partners: 



Have questions about Startup Bootcamp at pii Labs? Contact SageScape

When & Where

Space Needle - SkyLine Level
400 Broad Street
Seattle, WA 98109

Thursday, August 19, 2010 from 12:00 PM to 5:00 PM (PDT)

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Founded in 2003, SageScape is a privately-held conference management company founded by Natalie Fonseca that specializes in  developing  executive conferences for the technology industry. Follow us on Twitter at @TechPolicy and use the hashtag #pii2014.

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