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Startup Alleghenies Social Media Marketing 101 Workshop, Huntingdon, PA

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Juniata College

Sill Boardroom in the Von Liebig Center for Science

1700 Moore Street

Huntingdon, PA 16652

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SOCIAL MEDIA MARKETING 101 FOR ENTREPRENEURS

Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses. This course is for beginners who would like to use social media to build customer relationships and generate business.

What you'll learn:

PART ONE: BUILDING ACCOUNTS

1) Discuss the roles of different social media platforms

2) Take a tour of Facebook's business page and understand the navigation, privacy and set-up options

3) Learn the basic ways to post, share, like content, and ensure check-in feature is active

4) Learn the key features of LinkedIn and Twitter


PART TWO: LEARNING HOW TO BUILD GREAT CONTENT

1) Understand how social media works to build business

2) Learn how to set objectives, define influencers, followers and measure success

3) Understand the most successful types of content and how to stay relevant

4) Understand the role of a content calendar and determine when and how often to share content

NOTE: THIS PROGRAM IS FUNDED BY STARTUP ALLEGHENIES IN PARTNERSHIP WITH THE JUNIATA COLLEGE BUSINESS INCUBATOR AND IS FOR THE EXCLUSIVE USE OF ENTREPRENEURS AND SMALL BUSINESS OWNERS IN BEDFORD, BLAIR, CAMBRIA, FULTON, HUNTINGDON, AND SOMERSET COUNTIES. TO LEARN MORE ABOUT STARTUP ALLEGHENIES VISIT STARTUPALLEGHENIES.COM.


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Juniata College

Sill Boardroom in the Von Liebig Center for Science

1700 Moore Street

Huntingdon, PA 16652

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