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Starter Company Plus - Digital Main Street (July Cohort)

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The Starter Company Plus - Digital Main Street program is focused on helping main street businesses develop and implement an integrated and comprehensive digital transformation plan for their business. If you are a main street business looking to take your business to the next level by leveraging technology, the Starter Company Plus - Digital Main Street program can provide the following support: • A grant of up to $2,500 towards the implementation of a digital transformation plan • Training to develop your digital literacy skills and digital transformation plan • One-on-one business advisory services for implementing your digital transformation plan • Access to reduced pricing and offering from Digital Main Street Partners Program Requirements In order to qualify for the grant portion of the Starter Company Plus - Digital Main Street program you must meet the following requirements: • Completed the 8-course Starter Company Plus - Digital Main Street training program • Be a member of one of Toronto's 82 BIAs - do not register for the training program if you are not a member of one of these BIAs, as you are not eligible for the training and your fee will be refunded • 18 years of age or older at the time of application • A Canadian citizen or permanent resident • A Toronto resident or operating your business in Toronto Training Program Overview To qualify for the Starter Company Plus – Digital Main Street grant, applicants must first attend the 8-course training program and complete their Digital Transformation Plan. The training courses are half-day sessions and cover the following learning objectives: Class 1 – Embracing Digital • Focus on the importance of thinking digitally • Trends and stats about digital adoption • Overview of the program and the Digital Transformation Plan • Guided activity: a digital audit of where your business is currently Class 2 – Web Presence, Part 1 • Domain names and web hosting (when you do and don’t need hosting) • Domain names and email (including information on how to setup your own email with Google My Business or Microsoft Office 365) • Website platforms and how to choose which is best for you (WordPress, Shopify) • DIY or hire a pro? When each is appropriate • The mobile web - making sure your website works on all devices Class 3 - Web Presence, Part 2 and SEO • Website content: writing the words that will appeal to your target customer • Images and the web: what you can and can’t use • Website Accessibility and AODA compliance • Best practices for website security • SEO (search engine optimization) basics • How to enhance your website for search engines (on-page SEO) • How to drive more traffic to your website through off-page SEO, using listing and ranking websites (Google My Business, Yellow Pages Profile, BIA listings) Class 4 – Digital Marketing, Part 1 • what you can achieve without spending a lot • Social media: an overview of the 4 main social media platforms (Facebook, Twitter, Instagram, LinkedIn) and how to use each one to build your business • Content Marketing: how to create engaging content, where to share it, and how to leverage original content to increase web presence and visibility Class 5 – Digital Marketing, Part 2 • Email Marketing: best practices for building email lists and email marketing campaigns (that are compliant with Canadian Anti-Spam Legislation) • Online advertising (paid) through Google AdWords, Facebook and other ad networks • Growth hacking / growth marketing tactics • Loyalty programs & benefits Class 6 – Analytics & Metrics • Using analytics to make the right business decisions • Which metrics and key performance indicators should you be paying attention to? How do you find the signal in the noise? • Website, social media, and email marketing analytics • Managing results and interpreting the data Class 7 – Operations Management / Productivity • Client Relationship Management software solutions • Digital Inventory solutions • Microsoft Office 365 • G Suite by Google • IT setup, backups and security Class 8 – Bringing it all together • Hands-on class to finalize the Digital Transformation Plan • Have time to interact with instructor(s) and ask questions / get clarification • Presentations and info sharing from Digital Main Street partners Training Dates The program is delivered on the following dates and times. To be eligible for the $2,500 grant applicants must attend all of eight courses and complete the Digital Transformation Plan. • Tuesday, July 11th - 1 - 4 p.m. • Tuesday, July 18th - 1 - 4 p.m. • Tuesday, July 25th - 1 - 4 p.m. • Tuesday, August 1st - 1 - 4 p.m. • Tuesday, August 8th - 1 - 4 p.m. • Tuesday, August 15th - 1 - 4 p.m. • Tuesday, August 22nd - 1 - 4 p.m. • Tuesday, August 29th - 1 - 4 p.m. If you register and pay for this training program and are not in one of Toronto's 82 BIAs, we will be in touch to refund your payment as you are not eligible for this training program. Once you have completed the training program, you will be eligible to apply for the Starter Company Plus - Digital Main Street grant. The grant funding must be used to support the implementation of the approved Digital Transformation Plan. Completing the training program does not ensure you will receive the grant, as each applicant's Digital Transformation Plan is scored to ensure it complies with the program requirements.

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The Starter Company Plus - Digital Main Street program is focused on helping main street businesses develop and implement an integrated and comprehensive digital transformation plan for their business. If you are a main street business looking to take your business to the next level by leveraging technology, the Starter Company Plus - Digital Main Street program can provide the following support: • A grant of up to $2,500 towards the implementation of a digital transformation plan • Training to develop your digital literacy skills and digital transformation plan • One-on-one business advisory services for implementing your digital transformation plan • Access to reduced pricing and offering from Digital Main Street Partners Program Requirements In order to qualify for the grant portion of the Starter Company Plus - Digital Main Street program you must meet the following requirements: • Completed the 8-course Starter Company Plus - Digital Main Street training program • Be a member of one of Toronto's 82 BIAs - do not register for the training program if you are not a member of one of these BIAs, as you are not eligible for the training and your fee will be refunded • 18 years of age or older at the time of application • A Canadian citizen or permanent resident • A Toronto resident or operating your business in Toronto Training Program Overview To qualify for the Starter Company Plus – Digital Main Street grant, applicants must first attend the 8-course training program and complete their Digital Transformation Plan. The training courses are half-day sessions and cover the following learning objectives: Class 1 – Embracing Digital • Focus on the importance of thinking digitally • Trends and stats about digital adoption • Overview of the program and the Digital Transformation Plan • Guided activity: a digital audit of where your business is currently Class 2 – Web Presence, Part 1 • Domain names and web hosting (when you do and don’t need hosting) • Domain names and email (including information on how to setup your own email with Google My Business or Microsoft Office 365) • Website platforms and how to choose which is best for you (WordPress, Shopify) • DIY or hire a pro? When each is appropriate • The mobile web - making sure your website works on all devices Class 3 - Web Presence, Part 2 and SEO • Website content: writing the words that will appeal to your target customer • Images and the web: what you can and can’t use • Website Accessibility and AODA compliance • Best practices for website security • SEO (search engine optimization) basics • How to enhance your website for search engines (on-page SEO) • How to drive more traffic to your website through off-page SEO, using listing and ranking websites (Google My Business, Yellow Pages Profile, BIA listings) Class 4 – Digital Marketing, Part 1 • what you can achieve without spending a lot • Social media: an overview of the 4 main social media platforms (Facebook, Twitter, Instagram, LinkedIn) and how to use each one to build your business • Content Marketing: how to create engaging content, where to share it, and how to leverage original content to increase web presence and visibility Class 5 – Digital Marketing, Part 2 • Email Marketing: best practices for building email lists and email marketing campaigns (that are compliant with Canadian Anti-Spam Legislation) • Online advertising (paid) through Google AdWords, Facebook and other ad networks • Growth hacking / growth marketing tactics • Loyalty programs & benefits Class 6 – Analytics & Metrics • Using analytics to make the right business decisions • Which metrics and key performance indicators should you be paying attention to? How do you find the signal in the noise? • Website, social media, and email marketing analytics • Managing results and interpreting the data Class 7 – Operations Management / Productivity • Client Relationship Management software solutions • Digital Inventory solutions • Microsoft Office 365 • G Suite by Google • IT setup, backups and security Class 8 – Bringing it all together • Hands-on class to finalize the Digital Transformation Plan • Have time to interact with instructor(s) and ask questions / get clarification • Presentations and info sharing from Digital Main Street partners Training Dates The program is delivered on the following dates and times. To be eligible for the $2,500 grant applicants must attend all of eight courses and complete the Digital Transformation Plan. • Tuesday, July 11th - 1 - 4 p.m. • Tuesday, July 18th - 1 - 4 p.m. • Tuesday, July 25th - 1 - 4 p.m. • Tuesday, August 1st - 1 - 4 p.m. • Tuesday, August 8th - 1 - 4 p.m. • Tuesday, August 15th - 1 - 4 p.m. • Tuesday, August 22nd - 1 - 4 p.m. • Tuesday, August 29th - 1 - 4 p.m. If you register and pay for this training program and are not in one of Toronto's 82 BIAs, we will be in touch to refund your payment as you are not eligible for this training program. Once you have completed the training program, you will be eligible to apply for the Starter Company Plus - Digital Main Street grant. The grant funding must be used to support the implementation of the approved Digital Transformation Plan. Completing the training program does not ensure you will receive the grant, as each applicant's Digital Transformation Plan is scored to ensure it complies with the program requirements.
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Description

The Starter Company Plus - Digital Main Street program is focused on helping main street businesses develop and implement an integrated and comprehensive digital transformation plan for their business.

If you are a main street business looking to take your business to the next level by leveraging technology, the Starter Company Plus - Digital Main Street program can provide the following support:

  • A grant of up to $2,500 towards the implementation of a digital transformation plan
  • Training to develop your digital literacy skills and digital transformation plan
  • One-on-one business advisory services for implementing your digital transformation plan
  • Access to reduced pricing and offering from Digital Main Street Partners

Program Requirements

In order to qualify for the grant portion of the Starter Company Plus - Digital Main Street program you must meet the following requirements:

  • Completed the 8-course Starter Company Plus - Digital Main Street training program
  • Be a member of one of Toronto's 82 BIAs - do not register for the training program if you are not a member of one of these BIAs, as you are not eligible for the training and your fee will be refunded
  • 18 years of age or older at the time of application
  • A Canadian citizen or permanent resident
  • A Toronto resident or operating your business in Toronto

Training Program Overview

To qualify for the Starter Company Plus – Digital Main Street grant, applicants must first attend the 8-course training session and complete their Digital Transformation Plan.

The training courses are half-day session and cover the following learning objectives:

Class 1 – Embracing Digital

  • Focus on the importance of thinking digitally
  • Trends and stats about digital adoption
  • Overview of the program and the Digital Transformation Plan
  • Guided activity: a digital audit of where your business is currently

Class 2 – Web Presence, Part 1

  • Domain names and web hosting (when you do and don’t need hosting)
  • Domain names and email (including information on how to setup your own email with Google My Business or Microsoft Office 365)
  • Website platforms and how to choose which is best for you (WordPress, Shopify)
  • DIY or hire a pro? When each is appropriate
  • The mobile web - making sure your website works on all devices

Class 3 - Web Presence, Part 2 and SEO

  • Website content: writing the words that will appeal to your target customer
  • Images and the web: what you can and can’t use
  • Website Accessibility and AODA compliance
  • Best practices for website security
  • SEO (search engine optimization) basics
  • How to enhance your website for search engines (on-page SEO)
  • How to drive more traffic to your website through off-page SEO, using listing and ranking websites (Google My Business, Yellow Pages Profile, BIA listings)

Class 4 – Digital Marketing, Part 1

  • what you can achieve without spending a lot
  • Social media: an overview of the 4 main social media platforms (Facebook, Twitter, Instagram, LinkedIn) and how to use each one to build your business
  • Content Marketing: how to create engaging content, where to share it, and how to leverage original content to increase web presence and visibility

Class 5 – Digital Marketing, Part 2

  • Email Marketing: best practices for building email lists and email marketing campaigns (that are compliant with Canadian Anti-Spam Legislation)
  • Online advertising (paid) through Google AdWords, Facebook and other ad networks
  • Growth hacking / growth marketing tactics
  • Loyalty programs & benefits

Class 6 – Analytics & Metrics

  • Using analytics to make the right business decisions
  • Which metrics and key performance indicators should you be paying attention to? How do you find the signal in the noise?
  • Website, social media, and email marketing analytics
  • Managing results and interpreting the data

Class 7 – Operations Management / Productivity

  • Client Relationship Management software solutions
  • Digital Inventory solutions
  • Microsoft Office 365
  • G Suite by Google
  • IT setup, backups and security

Class 8 – Bringing it all together

  • Hands-on class to finalize the Digital Transformation Plan
  • Have time to interact with instructor(s) and ask questions / get clarification
  • Presentations and info sharing from Digital Main Street partners

Training Dates

The program is delivered on the following dates and times. To be eligible for the $2,500 grant applicants must attend all of eight courses and complete the Digital Transformation Plan.

  • Tuesday, July 11th - 1 - 4 p.m.
  • Tuesday, July 18th - 1 - 4 p.m.
  • Tuesday, July 25th - 1 - 4 p.m.
  • Tuesday, August 1st - 1 - 4 p.m.
  • Tuesday, August 8th - 1 - 4 p.m.
  • Tuesday, August 15th - 1 - 4 p.m.
  • Tuesday, August 22nd - 1 - 4 p.m.
  • Tuesday, August 29th - 1 - 4 p.m.


The training program for the Starter Company Plus – Digital Main Street program has a retail value of $1,800 plus HST, but is provided to members of Toronto's BIAs as part of the Starter Company Plus program for the reduced rate of $299 plus HST thanks to the contributions of the Province of Ontario and the City of Toronto's small business programming partners.


The training sessions for Starter Company Plus - Digital Main Street are provided by:

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455 Spadina Avenue

Suite 304

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Canada

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