$60 – $200

Multiple Dates

Start Your Own Fair Trade Fashion Brand - Winter Edition

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62 Hamilton Terrace

62 Hamilton Terrace

Second Floor

New York, NY 10031

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Join the Sustainable Fashion Movement! Learn where to begin, how to get connected & grow your businesses keeping your ethics front & center!

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PLEASE READ CAREFULLY!

This course gives you an overview of all it takes to start and grow your sustainable fashion business. Attend one or all classes. Can't wait and need more handholding? Check out our Monthly Mentor Subscription & let us help meet your specific needs. Check out the below lesson plans and use this FREE worksheet to determine if this course is right for you. Can't attend in person? Sign up for our self guided online curriculum.

Join Prof. Andrea Reyes, Chair of the NYC Fair Trade Coalition for a four part business plan writing workshop. Calling all creatives, freelancers, aspiring business owners and those who support entrepreneurial activities!

The four parts will be broken down into:

Session 1- Market Research, Target Market, & Competitive Landscape

Give us your pitch. Don't have one? No worries. We are here for you in this first session to tackle the market research, identify your target market, and check out the competitive landscape. Let's make sure your idea has some legs, is original, and has a market out there.

Session 2- Branding & Marketing

What does your brand stand for? What is the foundation of your company? The triple bottom line? Do you stand for women's empowerment? The environment? Technology? Lets find your intersection and make a marketing plan. Who are your ideal partners and how do we get them to notice you

Session 3- Product Development

You've got your company name, logo, and ideal customer, now let's give them a beautiful quality product. We'll tap into our fair trade fashion resources and come up with a plan to find pattern makers, production managers, manufacturers, and ethically sourced supplies.

Session 4- Retailing and Distribution

Maybe the most important and hardest to execute, retailing and distribution, we will examine the many ways to bring your items to market and how to grow in a sustainable way. From pop-up shops to trade shows we'll go over each and talk about the benefits and pitfalls.

How each session works:

BYOC - Bring your own computer, we'll have the coffee and snacks on tap. We will begin with short think tank sessions to get your creative ideas down on paper. Next, we will review the lesson, finish up with discussion and assign homework. You will be given powerpoint(s), worksheet(s), and videos on the above subject matters. Alternate weeks open online office hours (1 hour) will be available on a rotating basis to connect with classmates and keep your motivation up.

Need more help? Check out our Monthly Mentor Subscription to schedule one on one meeting with Prof. Reyes to workshop your ideas.

*These classes are not only subject to fashion but that is our expertise. Service-based businesses are also welcome.

Instructors:

Professor Andrea Reyes - Chair of the NYC Fair Trade Coalition currently works as an adjunct professor at LIM College, FIT, & Baruch College teaching a variety of classes within the fashion industry. Andrea is also a fair trade business owner. A. Bernadette works with artisans in Uganda creating accessories, home goods, and more from recycled/upcycled materials.

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Location

62 Hamilton Terrace

62 Hamilton Terrace

Second Floor

New York, NY 10031

View Map

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