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Start Your Own Fair Trade Fashion Brand

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Grassroot

484 Broome Street

Store #4

New York, NY 10013

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Event Name: Start Your Own Fair Trade Fashion Brand

Date: Thursday, Nov. 30th, 2017

Time: 9am-Noon

Speakers:

Vasumathi Soundararajan - Vasumathi is an entrepreneur, creative thinker and ambassador of sustainable living. She is a motivator and a brand builder. Having successfully built her own fashion start-up in NYC and selling it, she is currently managing the business strategy for a fashion house that believes in empowering women artisans in India. She is a professor at FIT, teaching the course 'how to start an online business.' Being passionate about exploring lean start-up principles and social entrepreneurship, Vasumathi consults for budding entrepreneurs, taking concepts to market.

Andrea Kennedy - founder and owner of Fashiondex.com; has published over 12 fashion books, including most recently: The Fashion Design Detail Book, The Color Book, and The Fashion Designer's Sustainable Sourcebook. Andrea consults with new designers, companies and innovators on starting and running a sustainable fashion business; has worked with many labels, including Bob Mackie, Calvin Klein, Ann Taylor, Limited, and Bendels; and is an Adjunct Professor at LIM College teaching Introduction to the Fashion Business, Product Development and Merchandising and Sustainability and the Future of Fashion.

Andrea Reyes - Chair of the NYC Fair Trade Coalition is currently works as an adjunct professor at LIM College, Pace University, & Baruch College teaching a variety of classes within the fashion industry. Andrea is also a fair trade business owner. A. Bernadette works with artisans in Uganda creating accessories, home goods, and more from recycled/upcycled materials. She also hosts community clothing exchanges under the name Harlem Undressed.

Program

9am - Vasu Introduction

9:15 - Vasumathi - How to run an online fashion business - Take your e-commerce game from plain vanilla to an innovative business model. With a tactical approach, build, measure and learn how to run a lean fashion start-up online. Look at case studies and get ideas on marketing and branding green fashion brands. This segment will enable you to think digital!

10:00 - Andrea Kennedy - Design Development and Sourcing - The steps of developing the materials needed by a factory to bring your design concepts to production and what to ask and look for when meeting with or deciding on a production factory, including understanding social compliance standards, minimums, lead times and more.

10:45 - Andrea Reyes - Sales 101 - What's the secret to a successful sales strategy? Lets examine the benefits and drawbacks to investing in trade shows, e-commerce platforms, brick and mortar stores and more. We'll look at a case study and pick dissect a 1 year, 3 year, and 5 year sales strategy.

11:30am - Networking

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Location

Grassroot

484 Broome Street

Store #4

New York, NY 10013

View Map

Refund Policy

No Refunds

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