Calling all creatives, freelancers, aspiring business owners and those who support entrepreneurial activities!

Join A. Bernadette and NYC Fair Trade Coalition for a four part business plan writing workshop. This workshop will take place over the course of 8 weeks, every other Tuesday from 6:30-9:30pm, starting on October 1st.

The four parts will be broken down into:

Session 1- Market Research, Target Market, & Competitive Landscape

Give us your pitch. Don't have one? No worries. We are here for you in this first session to tackle the market research, identify your target market, and check out the competitive landscape. Let's make sure your idea has some legs, is original, and has a market out there.

Session 2- Branding & Marketing

What does your brand stand for? What is the foundation of your company? The triple bottom line? Do you stand for women's empowerment? The environment? Technology? Lets find your intersection and make a marketing plan. Who are your ideal partners and how do we get them to notice you

Session 3- Product Development

You've got your company name, logo, and ideal customer, now let's give them a beautiful quality product. We'll tap into our fair trade fashion resources and come up with a plan to find pattern makers, production managers, manufacturers, and ethically sourced supplies.

Session 4- Retailing and Distribution

Maybe the most important and hardest to execute, retailing and distribution, we will examine the many ways to bring your items to market and how to grow in a sustainable way. From pop-up shops to trade shows we'll go over each and talk about the benefits and pitfalls.

How each session works:

Each session will begin with a lesson on the subject matter of the day. Next, a workshop will be given to help you answer the questions which will create your business plan. Lastly, we will buddy up and read our answers to receive feedback. The instructors will be around to answer any questions. This is an active workshop so bring your laptops and we'll bring the coffee!

*These classes are not only subject to fashion but that is our expertise. Service-based businesses are also welcome.

Instructors:

Professor Andrea Reyes - Chair of the NYC Fair Trade Coalition currently works as an adjunct professor at LIM College, FIT, & Baruch College teaching a variety of classes within the fashion industry. Andrea is also a fair trade business owner. A. Bernadette works with artisans in Uganda creating accessories, home goods, and more from recycled/upcycled materials.