Starbucks, ‘Upstanders’, and Social Impact: A Conversation with Visual Stor...
Starbucks is one of the world’s most recognized brands. And with the new web series “Upstanders,” it has become one of the world’s most innovative media companies as well.
Through short stories, films, and podcasts, “Upstanders” shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. By showcasing stories of meaning and inspiration to do real good in the world—rather than just look good—the series represents a socially responsible approach to strategic communication.
Join the UO School of Journalism and Communication in Portland for a conversation with Joshua Trujillo, whose career as a filmmaker and photojournalist has featured innovative coverage of important news events and everyday stories from Seattle to Afghanistan. Trujillo, one of the key creators of “Upstanders,” will talk about the ways companies and brands are becoming skilled storytellers, building ethical brand identities, and engaging with their communities.
This event is sponsored by the SOJC’s Portland-based Multimedia Journalism and Strategic Communication master’s degree programs, which equip creative professionals to tell the stories that make a difference while exploring the frontiers of journalism, visual storytelling, and branded content.
Register by March 1
5:30-6:30pm Networking Reception
6:30 – 8:00pm Presentation and Conversation with Josh Trujillo
8:00-9:00pm Class with Multimedia Journalism Students (optional for Multimedia Journalism prospective students)
Need more information about our professional graduate programs in Multimedia Journalism and Strategic Communication? Fill out our short Information Form and we’ll get right back to you. Now accepting applications for Fall 2017!