When it comes to brand inclusivity, the stakes have never been higher.

If brands get inclusion wrong, they risk a decline in sales of up to 25%. Inaction is no saviour either – in fact, apathy can cause a 35% decline in consideration and lead to negative sentiment.

Join RAPP and Material on Wednesday 7th September from 4-6pm at the Curzon Bloomsbury as we reveal, for the very first time, our groundbreaking consumer research on the brand inclusion gap.

This will be an honest and much-needed discussion as we explore:

True stories of brands that have faced consumer backlash and how they changed the narrative
What diversity experts believe all brands should and shouldn’t be doing to make marcomms more inclusive
The reality of how consumers really view brand marcomms – from taboo issues to tokenism and beyond

Our speakers include renowned thought leaders from across the brand, marketing and inclusion space. We’re honoured to be joined by:

Christopher Kenna - CEO, Founder and DE&I Advocate at Brand Advance Group
Emily Graham - Chief Diversity, Equity and Inclusion Officer at Omnicom
Tricia Cusden - Founder and MD at Look Fabulous Forever

This event will run for 90 minutes with time for Q&A and networking. Below we have included the full agenda for the session:

4.00 – 4.15: Arrivals and Seating
4.15 - 4.25: Introduction from RAPP’s Chief Strategy Officer, Caroline Parkes
4.25 – 5.05: Consumer research findings presentation
5.05 – 5.45: Panel discussion
5.45 – 5.55: Closing remarks
5.55 – onwards: Drinks and networking

Interested in attending? Spaces are limited, so please secure your place by reserving a ticket. We look forward to seeing you there.

Standing Up for Diversity: The Brand Inclusion Gap