$850 – $1,195

Stacey Ackerman|Orange County|Agile for Marketers Training|Sept2020

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Simply Doing More No Longer Works. That’s Why Smart Marketers are Shifting to Agile Marketing.

About this Event

Live Online/Virtual Course

Impacted by COVID-19? See below for discount options.

When you’re an overworked marketer managing multiple projects, competing priorities and unrealistic deadlines, you feel like you’re treading water just to say afloat!

Marketing has changed. There are more channels, more complex persona segmentation, more demand for creative campaigns in multiple media, and everything is underlined by the drive to produce more, more often, and faster.

But simply ‘doing more’ no longer works.

When you’re on a treadmill, you’re not only burnt out, you’re not doing your best work, and when you’re not doing your best work, you hide your true value as a marketer.

That’s why more marketers are making the shift to Agile marketing.

Work at a Manageable Pace, Contributing Creative & Innovative Ideas

Agile Marketing allows you to decide with your team:

  • How much work you can manage at a sustainable pace, avoiding burnout and making you love your job again.
  • Prioritize only the most important work, keeping you and your team focused on delivering high-value, quality campaigns instead of constantly starting and stopping work that the person screaming the loudest asked for.
  • A structure to get leaders asking what they want, but not exactly how they want it, leaving creativity and innovative thinking up to you and your team.

And because you’re focusing your efforts on the most-valuable campaigns, as you get better results, your value as a marketer becomes more visible and that’s what makes you invaluable to your current company and the marketplace.

With Agile Marketing, you can actually get better quality work to customers faster, using fewer people and improved communication—no fancy or expensive tools are required!

By spending just a few days learning about Agile Marketing, you’ll learn practical, easy-to-implement techniques that you can start with your team right away!

Learn Practical, Hands-on Techniques You Can Use Right Away

In this two-day, highly-interactive workshop you’ll walk away with:

  • Strategies for prioritizing the most important work, and how to tactically say no to work that’s low value.
  • Visually mapping a marketing campaign and determining ways that you can break work up to deliver pieces to customers faster.
  • A one-sentence writing technique called ‘Customer Stories’ to quickly adjust the tone of your campaign to be more customer-centric.
  • Ways to create customer personas using what you know now, allowing you to get to faster delivery of real work.
  • A format for creating a ‘Brief Brief’ that guides the agile team strategically, but allows room for creative thinking.
  • An understanding of the agile mindset, principles, roles and frameworks including Scrum, Kanban and Lean Marketing.

Plus:

Case studies and real stories of marketers currently applying Agile Marketing.

A designation as a Certified Agile Marketer by ICAgile*, a world-renowned accreditation company.

See Full Learning Outcomes*

* Re-accreditation for online version in progress.

Who Should Attend?

  • Corporate marketers whose company may be transitioning to agile in the near future (a recent study indicated that 50 percent of traditional marketers plan to transition in 2020).
  • People who’ve been practicing agile marketing who want to add this skillset to their resume by becoming a Certified Agile Marketer.
  • Marketers in transition that want the skills to differentiate themselves in a highly-competitive market.
  • Agency partners and agile practitioners that want to add value to their clients by helping them implement Agile Marketing.

Testimonials

"A huge shoutout to Stacey Ackerman. I had the opportunity to learn and share with some awesome people doing amazing things. Thanks again! The bonus is getting a certification in the process!"
-Joe
"Even though I've been practicing agile for a long time, I learned so much in this class! It was so refreshing to have a class that's just for marketers using marketing language!"
-Stephanie
"Thank you again for running a terrific agile marketing course. I truly appreciate all your real world applications to apply to my career."
-Dennis

This course is 16 Scrum Education Units towards the Certified Scrum Professional credential.

About the instructor

Stacey Ackerman knows what it’s like to be a marketer, after all she’s one of the few agile coaches and trainers that got her start there.

After graduating from Journalism school, she worked as a content writer, strategist, director and adjunct marketing professor.

She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client.

Since then she has been a Scrum Master, agile coach and has helped with numerous agile transformations with teams across the globe.

Stacey speaks at several agile conferences, serves as a community manager for Mountain Goat Software, is a contributing writer on agile marketing with MarTech Today and has more certs to her name than she can remember and loves to practice agile at home with her family.

About Rocket Nine Solutions

Rocket Nine Solutions stands out in the marketplace of Agile training and coaching organizations because we choose to focus on building up our local communities. We sponsor and participate in our local agile meet-ups and conferences. We strive to build up a local talent pool of coaches in an effort to come alongside our clients implementing Agile transformations. We offer a complete range of Agile training from the C-suite and management to team leads and developers. We cover Agile mindset, Scrum process, and hands-on Agile technical practices like Extreme Programming. We partner with top-notch trainers who are leaders in the global marketplace to provide the highest quality training for our clientele. All of our courses are taught interactively with an emphasis on learner engagement. Please click here to learn about our founder Scott Dunn's background and why he is so passionate about agile.

Rocket Nine Solutions offers:

Scrum Master Training Product Owner Training

Scrum Master Training in San Diego Product Owner Training in San Diego

Scrum Master Training Los Angeles (near LAX)

Scrum Training in Nashville

Scrum Developer Training

Certified Agile Leadership Training

Kanban Training

Large Scale Scrum Training

Looking for Private Training?

For private certified or agile overview training, assessments, or management or team building workshops, please click here to contact us.

About Rosa Media Productions

Rosa Media Productions is the marketing and training logistics management licensee for this Rocket Nine Solutions course. Rosa Media Productions provides video studio consulting, online course creation, and content marketing video production services for the product development corporate training and public education markets.

Policies

Cancellation Policy - Reschedule to another Rocket Nine Solutions public classes anytime, or cancel anytime up to 7 days before class for 100% refund. Fewer than 7 days notice will result in a 75% refund to cover hard costs. No-shows or move/cancellation requests on day of class are non-refundable. For minimum learning experience, the course must run with a minimum five registrants. If fewer than five are registered, the class may be cancelled three to seven days in advance, and attendees will be offered seats in the next Rocket Nine Solutions classes in the area or a full refund.

Discount Policy - We offer a few cost-effective options for you to obtain your CSM or CSPO Scrum Alliance certifications through Rocket Nine Solutions.

1. Take advantage of our Super Early Bird pricing of $900 per seat while supplies last. This is our best individual ticket price and (as the name implies) must be purchased early.

2. Bring along 2 or more colleagues for our group pricing of $850 per seat (good for groups of 3 to 7).

3. Rocket Nine Solutions is offering help for self-paying military, dislocated, government, or non-profit participants gain their Scrum certifications. Simply reach out to our customer service at course.admin (at) rocketninesolutions.com.

Please refer to our FAQs page if you have questions.

If you need assistance, please contact Cliff Rosa at cliff@rocketninesolutions.com or call 714-699-4679.

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