Sprout Up is a free event for forward-thinking NYC area entrepreneurs to gather and mind-meld. A great chance for startups around the city to get friendly, discuss current trends, and network in a casual, open, and focused setting. Attendees will walk away with new insights, new connections and actionable ideas for their businesses.
Featuring charismatic entrepreneur, Gary Vaynerchuk, Sprout Up NYC looks at cultivating evangelism and building communities. Join us and enjoy a free drink on behalf of our sponsor, Sprouter.com.
Date: Wednesday, August 26th, 2009
Time: 7pm - 9pm
Place: Roger Smith Hotel
Event Format: Speaker, Case Study & Networking
Topic: Cultivating Evangelism and Building Communities.
Gary Vaynerchuk, Author "Crush it!"
Case Study // Building Brands with Social Media:
Brian Simpson - The Roger Smith Hotel
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
In addition to the Web 2.0 keynote, Gary’s remarks on personal branding, social media, and business at FOWA, Strategic Profits, and ">South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs.
Gary’s landmark seven-figure book deal with Harper Studio was featured in The Wall Street Journal.
Brian Simpson has cultivated a cult-like following around a boutique hotel in New York City. Possessed of social media tools and an innate understanding on how to build community, under Brian's influence The Roger Smith Hotel has grown in prominence and has become *the* offline meeting place for the web community. His passion and charisma continue to attract big names in the industry and have cited a word of mouth campaign enviable of any brand. By building trust-based relationships, connecting one on one with his target market and providing exceptional experiences, Brian's approach to brand building lends valuable insights to entrepreneurs launching their businesses.
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