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Spotlight Speaker Series: Jonathan Kranz

AAF Buffalo

Tuesday, May 9, 2017 from 5:30 PM to 7:30 PM (EDT)

Spotlight Speaker Series: Jonathan Kranz

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird: Student Member
must have 2016-17 student membership with AAF Buffalo
May 2, 2017 $10.00 $1.24
Early Bird: Student Non-Member
must have valid school-issued 2016-17 student ID card
May 2, 2017 $20.00 $1.49
Early Bird: AAF Buffalo Member   more info May 2, 2017 $20.00 $1.49
Early Bird: Non-Member May 2, 2017 $40.00 $1.99
Advance: Student Member Not Started $15.00 $1.37
Advance: Student Non-Member Not Started $25.00 $1.62
Advance: AAF Buffalo Member Not Started $25.00 $1.62
Advance: Non-Member Not Started $45.00 $2.12
Last Chance: Student Member Not Started $25.00 $1.62
Last Chance: Student Non-Member Not Started $30.00 $1.74
Last Chance: AAF Buffalo Member Not Started $30.00 $1.74
Last Chance: Non-Member Not Started $50.00 $2.24

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Event Details

Nightmare Marketing: How to Create Great Content for “Boring,” Complex and Undifferentiated Products

Meet Jonathan Kranz at the gates of hell! Or, at least join him to discuss the most hellish marketing challenges—i.e., “boring” products and services, complex products that are difficult to explain (let alone sell), and products that, frankly, aren’t that different from the competition.

Through real-life examples complemented by practical and tested tips, Jonathan will show you how to not only overcome these marketing nightmares, but knock those tough jobs out of the park.

Learn how to market products in these all-too-recognizable categories:

  • Utterly boring or unsexy. This is all too common in B2B marketing, and can apply to some B2C marketing as well (e.g., insurance).
  • Extraordinarily complex. Subjects that are hard to condense into an elevator pitch. Think, multifaceted professional services or applications for enterprises.
  • Lacking differentiation. As Jonathan explains it, this is “something that you know, deep in your heart, is not that different from the competition.” Sometimes, your product just isn’t that different from others already out there.

Networking happy hour: 5:30- 6 p.m. | Presentation begins at 6 p.m. 

Jonathan Kranz_AAF Buffalo


About Jonathan Kranz

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran. After completing his MFA in Creative Writing in 1995, he leap-frogged agency life and jumped into freelancing with both feet. Since then, Jonathan has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute and MarketingProfs.

Have questions about Spotlight Speaker Series: Jonathan Kranz? Contact AAF Buffalo

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When & Where


Big Ditch Brewing Company
55 East Huron Street
Buffalo, NY 14203

Tuesday, May 9, 2017 from 5:30 PM to 7:30 PM (EDT)


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Organizer

AAF Buffalo

AAF Buffalo is an organization designed to promote and foster interaction among the graphic arts and marketing communication professionals in the Western New York area. We strive to provide current information about developments within the advertising/graphic design, visual arts, Interactive development, print production, broadcasting and publication industries so as to further encourage excellence by those engaged in said fields while encouraging interest among students.

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Spotlight Speaker Series: Jonathan Kranz
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