AAF Buffalo’s Spotlight Speaker Series is an evolution of our popular AdLab events. New for 2016-17, this four-part guest speaker series is designed to provide professionals and students in Western New York an invaluable opportunity to learn and draw inspiration from industry veterans from other markets.
This four pack of tickets is an exclusive offer to current AAF Buffalo members to save 12% on tickets when all four are purchased at the same time.
2016-17 Spotlight Speaker Series:
October 12, 2016
"Marketing Your Customers Want: The Alchemy of Content Marketing"
Zontee Hou – Zontee Hou is a strategist at Convince & Convert, where she advises organizations including Allstate Insurance, Indiana University, Oracle, and the United Nations Food and Agriculture Organization. A winner of several PR News Platinum Awards and a Forrester Groundswell Award, she has presented at Content Marketing World, Social Fresh Conference, and SCORE Association.
In this talk, Zontee will explore the ways in which you can develop an effective content marketing strategy to include blog posts, videos, ebooks, infographics, and other content pieces to support your clients’ businesses every day.
November 15, 2016
"Hold Fast: Managing Design Teams When Sh!t Hits the Fan"
Aaron Irizarry - Aaron Irizarry is the Director of User Experience at Nasdaq and has been building online products for startups and large corporations for over 10 years. He is also a lifelong Dodgers fan, heavy metal enthusiast, and co-author of Discussing Design: Improving Communication and Collaboration Through Critique.
Aaron’s talk will teach attendees tips and techniques for managing through the ups and downs of the design process including: managing stakeholders, managing your team, and managing the process.
April 11, 2017
"Design for Sports"
Todd Radom – Todd Radom is among the leading designers in the professional sports industry, his two decades of work with the NFL, NBA, and Major League Baseball have resulted in some of the most familiar icons of our popular culture. He is regarded as an expert on graphic design for professional sports, the aesthetics of baseball, and the dynamics of brand loyalty between consumers and professional sports franchises.
Todd’s presentation will discuss what it takes to design for sports and why it’s like no other design niche with sports fans being some of the most ardent brand loyalists on Earth.
May 9, 2017
"Nightmare Marketing: How to Create Great Content for “Boring,” Complex and Undifferentiated Products"
Jonthan Kranz - Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran who has presented workshops for the Content Marketing Institute and MarketingProfs. He brings over 20 years of industry experience where he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries.
His talk will cover techniques to market “ugly” products or services that may be considered utterly boring, extraordinarily complex or lacking differentiation.
When & Where
AAF Buffalo is an organization designed to promote and foster interaction among the graphic arts and marketing communication professionals in the Western New York area. We strive to provide current information about developments within the advertising/graphic design, visual arts, Interactive development, print production, broadcasting and publication industries so as to further encourage excellence by those engaged in said fields while encouraging interest among students.