Spectrum Awards: Pro Tips for Submitting an Outstanding Entry

SAVE THE DATE! JANUARY 25, 2023

Spectrum Awards: Pro Tips for Submitting an Outstanding Entry

Moderator: Ryan Katz

Speakers Panel: Nina Segovia and Jos Anshell, past judges of AMA Spectrum Awards

Every year we receive many questions from companies who are submitting marketing campaign entries to the AMA Phoenix Spectrum Awards about how to write an outstanding entry which includes essential components for judging their campaign for each entry. Past judges, Nina Segovia and Jos Anshell, will be with us for this informative webinar to offer submitters valuable tips on the best ways to present your campaigns for judging. Their suggestions are based on past experience with submissions they have read and reviewed and felt that these submissions could have been presented so much better than they were. A better, complete submission can translate to a higher judging score.

How can you tell the whole campaign story effectively so that the judges can best score your entry because you gave a complete, persuasive, and powerful description of your submission?

Join the conversation and our webinar to better understand the judging criteria:

• Insight

• Goals/Objectives

• Strategy

• Tactics

• Creative Execution

• Results

This year, because we field many questions on this topic, we felt it would be beneficial to offer a webinar answering your most critical questions.

• How to present your campaign story effectively

• How to be sure that you cover all important judging criteria from introduction to results

• What to include, like graphics, videos, statistics, associated links, and other supporting documentation

This year, we are excited to use Zealous.co to streamline the entire entries process, from submissions to payment. Using this new tool, you will be able to conveniently:

• Upload your submission once and reuse the same content across multiple categories

• Make payment after your first submission and purchase bundles (credits) for the additional submissions

• Save your submission as a draft and/or edit the entry after submission.

Zoom Link: https://us02web.zoom.us/j/83814330659?pwd=Z3VQTk0vTlBuR0hnREVCQ2RFcy81Zz09

The Panelists:

Nina Segovia, Corporate Social Responsibility at Plexus Worldwide

Jos Anshell, Managing Partner at Marketing Forensics and Co-Founder of MosesAnshell