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Special Events 101: Rethink and Refresh Your Annual Fundraiser

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Babson College

231 Forest Street

Wellesley, MA 02457

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As we embark upon the greater Boston community’s robust gala season, we’ll take a look at some strategies to help you run a first-rate event. We will begin with a review of your success stories and challenges, and then review special event best practices and ROI. This session is ideal for small shops, new fundraisers or nonprofit professionals, or seasoned staff who want to rejuvenate their existing special event. Please feel free to bring your special event invitations and other collateral to share with others.

About the Presenter: Joanna Rothman, Director of Development, Commonwealth Shakespeare Company

For the past 19 years, Joanna Rothman has been employed in nonprofit organizations, including the New England Aquarium, WGBH, and Gateways: Access to Jewish Education. Since 2007, she has a been a professional fundraiser, including managing hundreds of special events. In December 2015, she became the Director of Development of Commonwealth Shakespeare Company, which is the Theater in Residence at Babson College in Wellesley, MA. Commonwealth Shakespeare Company’s annual gala (now in its 9th year) has been acknowledged as “one of the best” by Boston Magazine, BizBash, and the Improper Bostonian.

Joanna received her BA from Brandeis University and MA from The George Washington University. She also has certificates from Christie’s Education (London) and Institute for Nonprofit Practice (Boston).

Joanna is an active volunteer in the Boston community, previously serving on the Board of Directors of the Fuller Craft Museum and the Boston Jewish Film Festival. She also writes the blog All Roads Lead to Roam.

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Babson College

231 Forest Street

Wellesley, MA 02457

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