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Speak With Authority: The CIA Technique

The Social Media Monthly

Wednesday, January 11, 2017 from 1:00 PM to 2:00 PM (EST)

Speak With Authority: The CIA Technique

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Event Details

 

Speak With Authority: The CIA Technique

 

 January 11th, 2017 1:00pm - 2:00pm EST

 

Description:

Are you interviewed often by editors, bloggers and other writers – but rarely quoted in their articles?

Next time, gather some intelligence before you start talking to the media.

During this media coaching webinar, you’ll learn the “CIA Technique,” a simple 3-step technique for preparing for interviews with the media and other business influencers. We’ll walk you through the process of…

1. Creating dissonance,

2. Impressing with numbers,

3. Analyzing those numbers…

…to increase the likelihood of being quoted in articles, blogs and tweets.

We believe every person and every business has good stories about their personal and professional brands. We’ll help you tell them so that others listen.

 


 

 

Presenter:

Bob Dirkes runs a communications consultancy, which means his team helps companies solve problems with messaging and content that isn’t supporting their business strategies and objectives. During his 25 year career, he has played senior communications roles in corporations and agencies, helping colleagues and clients at organizations large and small tell the stories that drive their enterprise.



 

 

 

 

Have questions about Speak With Authority: The CIA Technique? Contact The Social Media Monthly

When

Wednesday, January 11, 2017 from 1:00 PM to 2:00 PM (EST)


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Speak With Authority: The CIA Technique
Seminar Science & Tech

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