San Francisco, California
London, United Kingdom
Join Green Drinks NYC in partnershipwith The Moderns
for our SPARK Speaker Series
Tues Sept 24, 2013 6:30-8:30pm
at The Moderns
900 Broadway, Suite 202
Featuring renowned Green PR Guru Nancy Trent. Hosted by Paul E. McGinniss
NANCY TRENT is the founder and president of Trent & Company, Inc., one of the leading marketing communications agencies for the healthy lifestyle, spa and medical spa, wellness, beauty, cosmetics, nutrition and travel industries. She is a recognized expert in those fields with over 25 years of experience creating a wide variety of highly successful publicity campaigns. Her experience in publicizing green products includes the introduction of the first line of organic cotton apparel more than 20 years ago; the Juiceman Juicer and his recent comeback with the PowerGrind Pro, the launch of Organic Avenue, Pukka Teas, Solarrific Solar Powered Products and Hollywood’s most celebrity-studded chain of healthy cafés called Earthbar, among dozens of others.
Sustainable Marketing: Becoming a Green PR machine
In this session, Public Relations expert Nancy Trent, President of Trent & Company Inc., will discuss how to get earned publicity for your green products in influential media. Ms. Trent offers innovative tips to grow your business in a sustainable, intelligent and lasting way. In addition, she will teach attendees how to launch a successful, sustainable and responsible green publicity campaign and keep it flourishing.
Attendees will learn how to get more pr for their green products and services:
- Publicity campaigns for products that benefit the planet, people and increase profit
- How to develop a killer press kit
- Identifiying journalists who are pro green
- How to contact influentials and connect
- How to develop an advisory board that will lend credibility to your brand
- Getting your products in the hands of celebrities
- Emergence of green media within the past five years and its influence on consumers
- How to adopt environmental trends vs. fads
- Executing effective eco-conscious message development
Participants can bring their green products and get publicizeable story ideas and strategies.
Paul E. McGinniss, The New York Green Advocate, has interviewed a stellar array of change makers including Sylvia Earle, Dean Kamen, Ray Kurzweil, Fabien Cousteau and Josh Fox. He is a featured contributor to EcoWatch.
Paul has helped to organize many environmental events including 7 Nights of Awareness for the December, 2011 NYC premier of the documentary film "The Big Fix."
When & Where
Green Drinks NYC
Since 2002, Green Drinks NYC has been hosting lively monthly networking events to connect and unite the environmental community of New York. These events are friendly and upbeat. Many people have found employment, made friends, developed new ideas, and had moments of serendipity. It's a force for the good spreading to over 700 cities around the world!