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Southwest Airlines Chinese New Year Parade - 2020

Chinese New Year Festival & Parade

Saturday, February 8, 2020 from 5:00 PM to 9:00 PM (PST)

Southwest Airlines Chinese New Year Parade - 2020

Ticket Information

Ticket Type Sales End Price Fee Quantity
Section A1 - Chinatown Reviewing Stand Bleachers
Section A1 - Chinatown Reviewing Stand Bleacher Seating - At Kearny St. Between Washington and Jackson - ALL SALES FINAL - NO REFUNDS
Feb 8, 2020 $55.00 $3.74
Section B - General Bleachers
Section B - General Bleacher Seating - At Kearny St. Between California and Sacramento. ALL SALES FINAL - NO REFUNDS
Feb 8, 2020 $38.00 $2.89
Section C - General Bleachers
Section C - General Bleacher Seating - At Post St. Between Grant and Kearny. ALL SALES FINAL - NO REFUNDS
Feb 8, 2020 $38.00 $2.89

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Event Details

SWA 2020 Online Logo

Named one of the Top Ten Parades in the World by International Festivals & Events Association, the Southwest Airlines Chinese New Year Parade in San Francisco is one of the few remaining night illuminated Parades in North America and the biggest parade celebrating the Lunar New Year outside of Asia. Started in the 1860's by the Chinese in San Francisco as a means to educate the community about their culture, the Parade and Festival have grown to be the largest celebration of Asian culture outside of Asia. Since 1958, the parade has been under the direction of the Chinese Chamber of Commerce.

Over 100 units will participate in the Southwest Airlines® Chinese New Year Parade. A San Francisco tradition since just after the Gold Rush, the parade continues to delight and entertain the many hundreds of thousands of people who come to watch it on the street or tune in to watch it on television on KTVU Fox 2 or KTSF Channel 26, 6:00-8:00 PM, on Saturday, February 8, 2020.

Nowhere in the world will you see a Lunar New Year parade with more gorgeous floats, elaborate costumes, ferocious lions, exploding firecrackers, and of course the newly crowned Miss Chinatown U.S.A. and her court. A crowd favorite will be the new & spectacular 288' Golden Dragon ("Gum Lung"). It takes a team of over 180 men and women from the martial arts group, White Crane, to carry the Golden Dragon through the streets of San Francisco.

This year's Southwest Airlines® Chinese New Year Parade promises to warm your heart and electrify your senses, come rain or stars.


Please Note: This is a non-smoking event.


For more information, please visit the Southwest Chinese New Year Parade & Festival Official Website.



 Frequently Asked Questions


  • When is the Chinese New Year Parade?
    The Southwest Airlines Chinese New Year Parade, celebrating the Year of the Rat, will be on Saturday, February 8, 2020 at 5:15 PM, stepping off at Second and Market Streets. It is a free event for all to attend but tickets must be purchased to sit in the bleacher sections.

  • Is the parade going to be cancelled if it rains? How long is the parade? Is the parade free to attend? Where is my bleacher located? Where can I buy tickets for Union Square?
    No, the parade will not be cancelled if it rains. The parade is approximately 1.3mi. in length and last about 2-1/2 hours from start to finish. The parade is a free event for all to attend but we highly recommend you to purchase a bleacher ticket. The following map shows the location of bleacher seating and crossing points through the parade route. The crossing areas can be used to safely cross the parade route but must be kept clear for emergency personnel. Please do not stand in these areas to watch the parade. In order to maintain the flow of the parade, Local law enforcement and parade personnel will instruct guests when it will be safe to cross over. Please follow their instructions. Union Square is allocated for reserved seating and are not for sale.

Parade Route Map


  • How can one participate in the Chinese New Year Parade?
    If your organization is interested in participating in the parade, please read the rules and regulations and fill out the parade application posted HERE.


  • Where is the best place to view the parade and what time should we arrive?
    Whether you wish to choose your favorite lucky spot along the parade route or purchase a bleacher seat ticket, the entire parade route is an excellent place to view the parade. For our bleacher ticket holders, all of our parade units are asked to perform in front of our bleacher seat areas so we recommend that you purchase one of our coveted bleacher seat tickets to view the parade. If you have bleacher seat tickets, you will want to check where your bleacher locations are and give yourself plenty of time to arrive earlier due to street closures and large crowds.  If you decide to watch the parade along the route, behind the barricades, it does get more crowded as you get closer to Chinatown and also as it nears the starting time of the parade so please plan accordingly.

  • Are there Wheelchair Accessible Seating Locations?
    There will be designated wheelchair sections within our bleacher seat areas where a disabled person may sit in their wheelchar to watch the parade. The disabled person in their wheelchair does not require a bleacher seat ticket, however anyone accompanying them will be required to purchase their own bleacher seat ticket to sit in the designated area.  

  • How do I purchase bleacher seats and what do they include?
    We have partnered with Evenbrite to provide the convenience of digital tickets to our attendees. The cost is $38.00 ~ $55.00 per ticket plus additional fees. Tickets will be e-mailed to you or available within your Eventbrite App from your mobile device or computer. Bleacher seat tickets entitle you to a seat within your specified bleacher seat location. We ask that the first row be reserved for people who may have difficulty with climbing up the stairs to higher rows or for people accompanying disabled people in wheelchairs. Seats are provided on a first come, first served basis and does not include parking, merchandise, snacks, or shopping discounts. Eventbrite is our official ticket distribution vendor, please be aware of tickets that are being sold through other means. (All ticket sales are final and are non-refundable)


  • Do I need to purchase a bleacher ticket for my child?
    Children 2 and under are free but must be accompanied by an adult bleacher ticket holder.


  • Where are the Bleachers located?
    Section A1 is located at Kearny Street (between Washington & Jackson Streets)
    Section B is located at Kearny Street (between California & Sacramento Streets)
    Section C is located at Post St. (between Grant Ave and Kearny Streets)

Every bleacher ticket will have an assigned location and you may sit anywhere you like in your assigned location. Due to the early street closures by law enforcement and the forming crowds, we recommend you to arrive near your seating area around 3pm. You will be able to check in at this time or you may want to walk around nearby shops to do a little shopping or grab a bite to eat.


Please try to be near your seating area around 3:00 pm.


Important: Your receipt will not permit you to sit in the bleachers, you must present your Eventbrite ticket at a Check-In station and you will be given a collectible badge to display while you sit within the bleacher areas.


  • What items are prohibited at the parade?
    This is a public event and we ask that you obey all local laws and regulations in regard to items that cannot be brought in public, e.g. no weapons, firearms, explosives, drones, etc. In consideration of others. we also ask that no coolers, pets, selfie-sticks, or camera tripods are allowed in the bleacher sections.

  • What is the best way to get to the parade?
    We strongly suggest everyone take public transportation or ride share. If you wish to drive, there are some parking options available as well. More information can be found here.

  • Where are the portables restrooms?
    Portables will be placed throughout the parade route typically close to the bleacher areas.


  • What if I have more questions? 
    For further questions, please contact the Parade Office @ (415) 889-8823 or
Have questions about Southwest Airlines Chinese New Year Parade - 2020? Contact Chinese New Year Festival & Parade

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When & Where

Southwest Airlines Chinese New Year Parade

Please see ticket descriptions for the exact locations of bleacher seats.
San Francisco, CA 94108

Saturday, February 8, 2020 from 5:00 PM to 9:00 PM (PST)

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