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College of Southern Maryland - Prince Frederick Campus

115 J W Williams Road

Prince Frederick, MD 20678

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The Southern Maryland Agricultural Development Commission (SMADC) is excited to host the first ever full-day Southern Maryland Ag Marketing Conference on Friday, November 15th at the College of Southern Maryland in Prince Frederick from 8:30 AM to 3:30 PM.


This conference is designed for both beginning and experienced growers and farmers looking to brush up on their marketing skills before the 2020 season takes off.


Four tracks with breakout sessions will be offered. Pick and mix your sessions/topics between all tracks -- the choice is yours.


Track One - New and Beginning Farm Enterprises

8:45 - 9:30 a.m. - Staying Fresh with Products and Prices

Meredith Epstein, Institute of Applied Agriculture

Will your product mix and prices stay competitive over the years? Planning may not seem like a glamorous activity, but it is essential to achieving marketing success. In this workshop, participants will learn concepts such as product features, uses, and line extensions; cost-based and value-based pricing; as well as strategies for matching pricing tactics with product life cycle stage.


9:45 - 10:30 a.m. - Evaluating Your Marketing Channels: SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)

Craig Sewell, SMADC's Livestock and Marketing Manager

Where and how do you want to sell your products? What's important to you? What suits your personality and talents? Hear from experienced buyers, retailers, and restaurant owners on connecting with potential sales channels for your products.


10:45 - 11:30 a.m. - From the Ground to Glass

Janna Howley, Grow and Fortify

If you want to grow the ingredients that go into beer, wine, spirits, mead or cider, or want to start a craft beverage business, this session will discuss the market demand for raw ingredients, as well as the basics of starting a craft beverage business.


1:30 - 2:15 p.m. - You Reap What You Sow: Strategic Marketing Plan + Analysis

Jamie Tiralla, All Ag Media

What are your business goals? What does success look like for you? There is only so much time in the day and it can be difficult to prioritize tasks, especially when it comes to marketing. Participants will learn how to craft mission statements, identify ideal customers, set SMART goals, and create a marketing calendar to help keep you on track.


Track Two - Advanced Marketing Skills

8:45 - 9:30 a.m. - Photography on the Job: Using Your Smartphone to Promote Your Brand

Melissa Barrick, Melissa Barrick Photography

Followers love to see what you're doing on the farm. This session is designed for farmers and agricultural business owners who want to improve their photography skills using a smartphone. We'll discuss composition and lighting, creating a story and finding your voice on social media.


9:45 - 10:30 a.m. - Social Media Strategy + Best Practices

Molly Balint, Farmhouse Creative Marketing

This session will focus on taking your social media and marketing efforts to the next level. We will break down the steps to create an effective and realistic social media plan for your business, and learn social media best practices that will increase your engagement, help you find + connect with customers, and continue to grow a profitable business.


10:45 - 11:30 a.m. - Logos, Ethos, Pathos: Choosing Words That Sell

Heather McHale, Institute of Applied Agriculture

Ag marketers must convince customers to buy their products and services. In this workshop, you will learn the principles of persuasion via logic, credentials, and emotional appeals. Then you will create your own personal "verbal toolkit": a set of words you can use to represent your brand in all your customer interactions, from social media to conversations at the farmer's market.


1:30 - 2:15 - Beyond the Brochure- Building Your Marketing Foundation

Ginger Myers, University of Maryland Extension

Ready to take your marketing to the next level? Ginger Myers, Extension's Agricultural Marketing Specialist, will discuss tips on branding, developing a marketing budget, engaging potential customers, and diversified marketing strategies including social media and more!


Track Three - State-Wide Trainings

8:45 - 10:30 a.m. - From Farm to Market Training: Tips and Tools for Promoting, Displaying, and Selling Produce

Lynn Rubin, University of Maryland Extension

This interactive training is designed to support farmers who sell produce in Maryland and will focus on 5 core topic areas; signage at markets, produce displays, consumer information, community outreach, and technical support.


10:45 - 11:30 a.m. - Regulatory Need-To-Know: Value-Added and Cottage Industry Updates

Lee McCans, Maryland Department of Health's Center for Facility and Process Review

Hear about the latest DHMH regulatory updates for value-added food production, acidified foods, ferments, meats, cottage industry, and other value-added products.


1:30 - 2:15 p.m. - Regulatory Need-To-Know: Eggs, Meats, GAP and More

Deanna Baldwin, Maryland Department of Agriculture's Food Quality Assurance Department

Hear the latest on poultry and meat Processing regulations, table egg regulations, poultry premise registration; Produce Safety Rule, Nutrient Management and voluntary certification programs (GAP, Organic, Poultry and Rabbit)


Track Four - 'On the Horizon' - New or popular industries including Industrial Hemp, Urban Agriculture, Grains, and Agritourism

8:45 - 9:30 a.m. - Industrial Hemp in Maryland Update

Jim Drew, Maryland Department of Agriculture's Turf and Seed Section

Hear from the Maryland Department of Agriculture and their role in the regulatory environment, plus any updates that farmers need to be aware of if they are interested in growing industrial hemp.


9:45 - 10:30 a.m. - Bloomin’ PGC: Exploring Urban Agriculture in Prince George’s County

Kim Rush Lynch, Prince George's Soil Conservation District

Doug Adams, New Brooklyn Farms

Learn how Prince George’ County expanded opportunities for agriculture through urban farm legislation and a property tax credit for landowners engaged in urban agriculture activities. In addition to introducing a brief history of urban farming in Prince George’s County, this session will explore a few successful urban farm enterprises and the opportunities and challenges they face.


10:45 - 11:30 a.m. - Small Grains 101: Brews, Breads, and Other Options

Moderator: Shelby Watson-Hampton, Southern Maryland Agricultural Development Commission

1:30 - 2:15 p.m.- Agritourism Roundtable: Opportunities and Challenges

Speakers: Shelby Watson Hampton

Mary Wood, Forrest Hall Farm


We are excited to announce our keynote speaker, Kellie Hinkle, new Chief of Tourism in Charles County.

"Hinkle has expertise in assisting agricultural and rural businesses with the development of business plans and securing financing to start or expand operations. She most recently served as the acting assistant director for the Loudoun County Department of Economic Development. She previously served as an agricultural development officer for Loudoun County Department of Economic Development and Jefferson County Development Authority, as well as has a background in marketing and teaching." - Press Release, Charles County Government

Following her presentation during lunch will be a 'Rapid Fire' Farmer Panel featuring Southern Maryland graduates of the LEAD Maryland Program, a two-year agricultural and natural resources leadership development program through the University of Maryland Extension. You can learn more at https://extension.umd.edu/lead-maryland.


Early Bird Admission until October 25th: $30 per person

After October 25th, General Admission will increase to $40 per person.

Student/Youth Admission (With ID): $25 per person


Ticket includes light breakfast and catered lunch.

Tentative Agenda

8:15 – Registration
8:30 – Welcome from SMADC
8:45 to 9:30 – Session #1
9:45 to 10:30 – Session #2
10:45 to 11:30 – Session #3
11:30 to 12:30 – Lunch and Keynote Address by Kellie Hinkle, Chief of Tourism, Charles County
12:30 to 1:15 – LEAD the Charge: Rapid Fire Farmer Panel
1:30 to 2:15 – Session #4
2:15 to 3:30 – Networking and Wrap-Up

If you have any further questions, please contact SMADC Staff at info@smadc.com or call 301-274-1922 ext. 1.

This conference is made possible in part by a Rural Maryland Prosperity Investment Fund Grant (RMPIF) awarded to SMADC, a division of the Tri-County Council for Southern Maryland.



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Date and Time

Location

College of Southern Maryland - Prince Frederick Campus

115 J W Williams Road

Prince Frederick, MD 20678

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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