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Soulful PR Live 2017
Thu, Jul 13, 2017, 10:00 AM – Fri, Jul 14, 2017, 4:00 PM BST
Would you love to be featured in national newspapers, magazines and on radio and TV, but feel unsure where to start?
Here are some of the questions you might have:
What kind of stories are journalists actually interested in hearing about?
What’s the best way for me to get hold of journalists’ contact details?
Should I write a press release? Or should I call or email?
What exactly should I write in an email pitch to a journalist?
If I contact a journalist and don’t hear anything back, does that mean they’re not interested?
I’ve landed coverage in the local press, but struggle to get the attention of national journalists. Where am I going wrong?
If you’d like the answers to these questions (and many many more) - and the opportunity to make connections in the national media - you need to be at Soulful PR Live on July 13 in London.
Meet eight national journalists from the Guardian, BBC Radio 4’s Woman’s Hour, ITV’s Good Morning Britain, Marie Claire, the Daily Mirror, the New Statesman & The Pool.
You won’t just get to hear the journalists speak. You can chat to them, informally, throughout the day about what kind of stories they’re looking for and the best ways to get in touch. You’ll also get to meet them all, one-to-one, in our lunchtime speed networking session.
Want to get even more value from the event?
Stay on for our mastermind session at the end of the day (eight delegates only). You'll get 20 minutes in the hotseat to talk about your business or brand and get feedback from our panel of journalists (the benefits will outweigh the scariness - honest!).
Want to go deeper? Excited about the prospect of meeting so many high-profile journalists, but worried you may not be able to implement what you've learned? Join PR expert Janet Murray for a second day of training on July 14. Working with a small group of Souful PR Live delegates, you'll get the opportunity to reflect on what you've learned, plot out your next steps, write follow-up pitches and get personal feedback from Janet.
N.B. Day 2 is optional and only open to a small group of delegates.
THE PROGRAMME (Day 1)
9.30 - 10.00: Registration and networking
10.00 - 10.10: Kick off session
10.10 - 10.40: PR Primer with Janet Murray, Journalist, PR Expert & Soulful PR founder
10.45 - 11.15: Have I got news for you: how to get featured in a national newspaper with Keir Mudie, reporter, Daily Mirror
11.35 - 12.00: Finding your voice: how to pitch and write opinion articles for the national press with Maya Wolfe-Robinson, opinion editor, the Guardian & Anoosh Chakelian, New Statesman
12.10 - 1.10: Speed networking with speakers (meet every single journalist)
2.00 - 2.30: Online matters: how to get featured in high-profile online publications with Lynne Enright, The Pool (tbc)
2.35 - 3.05: Standing out in a competitive space: how to get featured in high-profile magazines and weekend supplements with Andrea Thompson, features director, Marie Claire magazine and Abigail Rudnor, editor, Guardian Weekend magazine
3.20 - 3.50: How to get more national TV & radio coverage Catherine Carr, reporter, BBC Radio 4's Woman’s Hour & Adrian Butler, producer, ITV's Good Morning Britain
3.50 - 4.00: Wrap up
4:00 - 6:00: Mastermind session - get 20 minutes in the hotseat to talk about your PR challenges with the speakers ***VIP ticket holders only***
THE PROGRAMME (Day 2)
9.30 - 10.00: Registration and networking
10.00 - 11.15. Session 1: story development. We'll reflect on your key takeaways from the session and create a shortlist of ideas you can pitch to the media
11.45 - 1.00. Session 2: practical pitching skills. We'll identify your best ideas and turn them into email pitches. No excuses - we'll get it done there and then (plus I'll send you home with cheat sheets & checklists that will help you write compelling email pitches in minutes).
WORKING LUNCH (WITH BONUS GUEST SPEAKER TBC).
2.30 - 3.45. Session 3: PR strategy. We'll map out your PR activities for the next quarter. Which programme/publications do you want to be featured in? How are you going to make it happen? What contacts do you need? (we'll try and gather them there and then if we can).
3.45 - 4.00 - EVENT WRAP UP
Soulful PR Live is for you if:
You run your own product or service-based business and want to know more about how you can get featured in newspapers, magazines and on radio and TV.
You run your own PR/marketing agency and would love to land more national coverage (for yourself and/or your clients)
You work in a PR role for a charity/not-for-profit organisation and would love to attract more national media coverage
Soulful PR Live is not for you if:
You work in a PR role for a medium/large PR agency
You’re looking for a magic solution. Our speakers will tell you what you need to do to get national press coverage but you’ll have do the work to make it happen
You’re not ready to be seen in the media and be the ‘face’ of your brand
Where is the event?
The Trampery, London (nearest tube: Old Street)
What are the timings?
Day 1: 10-4pm
Day 1 plus mastermind session: 10-6pm
Day 2: 10-4pm
What's the difference between the different ticket types?
Soulful PR Live - July 13, 10-4pm
Soulful PR Live & Implementation Day - attend Soulful PR Live on July 13, then come back for a second day of training on July 14 so you can implement what you've learned. 10-4pm both days.
VIP Ticket - attend Soulful PR Live on July 13, then stay on for an additional mastermind session with the speakers and get 20 minutes in the hotseat to talk about your business/brand (available to just 8 delegates). If you'd like to attend the Implementation Day it's absolutely free (but not compulsory) - just let us know if you'd like to attend. 10-6pm July 13, 10-4pm July 14
Do I have to come to both days?
No but Day 2 is only open to those who've attended Day 1
Can men come to Soulful PR Live?
Most of our delegates are women, but men are absolutely allowed. You might even get special treatment ;)
Will there be opportunities for socialising?
Yes we'll organise drinks for delegates close to the venue on the evening of July 13 (and possibly also on July 12 depending on how many people are in London ahead of the event).
Can I bring my partner?
Of course - as long as they buy a ticket if they're attending the event itself.
What is the refund policy?
Please be advised that if you are unable to attend the event we are unable to offer refunds, transfers to a digital ticket or credits for a future event.
Is my registration/ticket transferrable?
If you are unable to make the event, you may transfer your ticket to a friend/colleague. Just drop us a line at least 24 hours before the event with their name (and dietary requirements).
Is there an alternative method of payment?
Automating registration and payment via Eventbrite helps us keep ticket prices down so that is our preferred method of payment. However, you can opt to pay by invoice (head to the Other Payment Options link at the bottom of the ticket booking page). If you ask us to invoice you, your place will be confirmed on receipt of payment. If we don’t receive payment within 30 days (7 days for the mastermind tickets) we’ll have to release your ticket for resale. Please also note that payment MUST be received at least 14 days prior to the event date.
What if I I don't have/want to use Paypal?
You don't need to a Paypal account to buy a ticket for this event. When you get to the checkout select 'checkout as guest' and you'll be able to enter your credit or debit card details as normal.
Where can I contact the organizer with any other questions?
Please email any queries to email@example.com
Do I have to bring my printed ticket to the event?