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Takes you from pre-contemplation to decision

Have ideas for a packaged food, drink, body care or supplement product? Are you drawn to products with purpose that are sustainably sourced? Curious about the first steps of launching a CPG (Consumer Packaged Good) brand?

Over 6 weeks, Victor Willis, an entrepreneur and consultant to sustainable CPG brands and Kristin Schuchman, career strategist for creative and mission-driven professionals, will provide structure and support to your ideas and vision.

In this virtual mastermind you will:

  • Assess your entrepreneurial personality chops.
  • Gain clarity about your product idea and more fully develop your concept.
  • Learn how to gauge its market viability.
  • Determine a realistic timeline and budget.
  • Discover tools to generate and sort through your ideas.
  • Decide if you want to commit to develop and fully launching your product.

At the end of this 6-week “pre-incubation” mastermind course you will walk away with a One-Page Business Plan OR a clear decision not to pursue your idea further.

Who: Victor Willis and Kristin Schuchman

What: Mastermind for potential food, drink, body care or supplement entrepreneurs

When: Six Tuesdays, May 29 to July 10 (No Session on July 3), 6pm to 7:15pm

Early Bird Pricing: $395 Pricing after May 19: $425

Why: To decide if you want to launch the next Honest Tea or Herb Pharm product line

How: Online Mastermind Group via Zoom

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