We are excited to see you this July as we take SoFabU on the Road to Chicago. Our event will be held at the beautiful Westin on Michigan Avenue.
About the Westin: Set on Chicago's famed Magnificent Mile, Westin Michigan Avenue offers guests a wide array of options to satisfy even the most avid shopper. There are countless restaurants, and numerous things to do in Chicago for families, couples, and friends alike to enjoy! Pair this amazing location with the perfect educational day and we are bound for success!
Agenda and Featured Speakers:
Pinterest Analytics Unleashed by Becca Ludlum
Growing your Pinterest presence through using Pinterest Analytics, Rich Pins, and Best Practices is a foolproof way to maximize your Pinterest success. This hands-on class will walk you through the steps of optimizing your account by looking at board names and descriptions, cover images, your username, bio, and photo (yes! your photo makes a difference!). Once we’ve created a solid foundation for your account, we’ll talk about the different types of Rich Pins, your pinning (and repinning) strategy, and how to find out what your followers want to see from you. Images on Pinterest are key–we’ll provide a hands on tutorial for creating a beautiful pinnable image for your top three posts and making sure those pins are optimized with a great description that’s pulled right from your blog.
“The Perfect Post” Ultimate Blog Post Checklist by Megan Tenney
There is so much to remember when trying to create that perfect blog post. You can’t just type your heart out, add a blurry picture, and hit publish anymore! Now, to be competitive in the blogging world, you have to engage readers, take top-notch photos, attempt SEO, create enticing headlines, promote on a dozen social media networks, and so much more. Have you ever wanted to have all of this information in one place (preferably in your head)? Well, I’m not going to attempt inception, but I will provide you with a solid framework (and checklist!) of everything you need to do to create the perfect post, from coming up with a post idea to hitting publish and beyond!
Creating an Email Strategy That Converts by Kirsten Thompson
It’s impossible to create an effective email strategy without first creating a goal for your email list. In her session, Kirsten will guide bloggers as they set actionable goals for their email list, then create an effective strategy to help them achieve these goals. Bloggers will learn how to leverage their most popular posts and existing social media platforms to organically grow their list with their target audience, while also learning the value of an email series.
Hotel Information: Reserve your room at the Westin here. Our room block discount gets you a room for $219 at this beautiful hotel, make sure you use this link or say you are with the group, "SoFabU on the Road." If you want to try and save money, find someone to be your roomie and split the cost!
Refund: Please note, we will not be giving out refunds for this year's conference. You are able to transfer your ticket to another person. If you do this, please contact SoFabUOTR@collectivebias.com and let us know who will be taking over your ticket.