San Francisco, California
London, United Kingdom
SoDA Session SF: Delivering Excellence
In partnership with ULTRA Testing, this live SoDA Session will begin with what it takes to deliver excellence on a consistent basis in agency work streams and software product development. Industry leaders will share insights on various models and structures implemented to ensure excellence and quality in order to remain ahead of an ever-changing landscape.
We'll talk about what it actually takes to get the work done... and not just done, but done to an extremely high standard. The organizational structures, talent, services and tools we needed 5 years ago (or even 1-2 years ago) are no longer what we need today.
We’ll talk honestly about successful (and failed) experiments to adapt our workflows and teams. We’ll unpack the challenges of implementing agile methodology while remaining responsive to changing client needs. We’ll discuss the complexity of testing and quality assurance in an environment where every website and app needs to work seamlessly on a geometrically increasing number of OSs, screens and devices. And we’ll talk about what’s working and what’s not working in how we manage this entire process with clients.
- What are the roles that are most critical now for ensuring that innovative ideas are brought to fruition in a way that continues to raise the bar on quality in our industry?
- What are forward-thinking companies doing to find the people and build the teams who will set new standards for the next generation of digital experiences that we build?
- We'll explore a new take on talent recruitment and the best methods to identify the skills and traits needed to meet the expectations of excellence shared by leading agencies, top clients and all consumers.
As EVB’s President, Shane Ginsberg is responsible for the agency’s growth and talent development. He leads the shop’s strategy and business development teams and is committed to continually evolving EVB’s structure to help it grow beyond its digital roots. His ability to relate to the challenges faced by brands is helped by his experience as an entrepreneur, having built and sold his own business. Following his first stint at Organic, Ginsberg launched a company called Plastic, and grew it to a sizeable interactive firm that got snapped up by Razorfish in 1998. That deal made him a founder of Razorfish’s key San Francisco offering, where he helped oversee more than 100 digital marketing partnerships with clients ranging from McKinsey to Microsoft. Afterward, he joined AKQA’s flagship office as managing director, leading client delivery for such brands as Nike, XBox and Visa.
When & Where
SoDA - The Digital Society
SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. Our members (top digital agencies and elite production companies) come by invitation only and hail from over 40 countries across 6 continents.
While our core membership is made up of C-Level executives, we also have a broad range of programs for the management and staff of member companies, including SoDA's Peer Collaboration Group program that involves 1,000+ discipline leads around the globe in 14 different areas.
SoDA provides infrastructure, processes and products to enable knowledge sharing between members around best practices, making our members’ businesses more successful and sharing portions of that output with the broader industry. Find out more at sodaspeaks.com.