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SoDA Roundtable - Increasing Trade Press Coverage

SoDA - The Digital Society

Tuesday, June 11, 2013 from 12:00 PM to 1:00 PM (EDT)

SoDA Roundtable - Increasing Trade Press Coverage

Registration Information

Registration Type Sales End Price Fee Quantity
SoDA Roundtable - Increasing Trade Press Coverage Ended $50.00 $2.24

Event Details


 SoDA Roundtable - Increasing Trade Press Coverage

Session Description:

This online session will cover a pertinent and valuable topic that's often discussed and analyzed - How to Increase Trade Press Coverage.  The moderator, notable industry veteran, Richard Draycott of The Drum and MiNetwork will address that question along with how to build relationships with journalists and what content to include in your press releases

Additionally, the session will cover the following:

  • Who you should target
  • What is newsworthy and what isn't
  • How exclusives are handled
  • Writing the actual release

The moderator will also answer any questions you have at the end of the session, so please be prepared to share your thoughts and concerns with the group.

Session Details:

When: Tuesday, June 11th

Where: Online

Time: 12pm - 1pm Eastern Time (US -New York)

Price: $50 USD

*SoDA members, please contact us for the promo code

Moderator: Richard Draycott is the Associate Editor of The Drum, where he has worked for over 10 years.  Draycott is also Managing Director of MiNetwork, a division of The Drum which works with owners, CEOs and Managing Directors of marketing service agencies to help them increase profitability.

Specific session details will be sent to attendees within 48 hours upon registering.

Have questions about SoDA Roundtable - Increasing Trade Press Coverage? Contact SoDA - The Digital Society



SoDA - The Digital Society

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. Our members (top digital agencies and elite production companies) come by invitation only and hail from over 40 countries across 6 continents.

While our core membership is made up of C-Level executives, we also have a broad range of programs for the management and staff of member companies, including SoDA's Peer Collaboration Group program that involves 1,000+ discipline leads around the globe in 14 different areas.  

SoDA provides infrastructure, processes and products to enable knowledge sharing between members around best practices, making our members’ businesses more successful and sharing portions of that output with the broader industry. Find out more at  

  Contact the Organizer

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