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SoDA Online Roundtable: Competing with Brands Sourcing in-house Offerings

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SoDA Roundtable: How do we compete with brands who are sourcing everything in-house?

In this online SoDA Roundtable we will explore the trending topic of how to compete with brands who are starting to source everything in-house.

From SoDA member company, Ready Set Rocket, Founding Partner and Chief Strategist Alex Lirtsman will discuss how companies are now competing with brands who are starting to source everything in-house, and how as digital agencies, we can prove ourselves as a better resource for projects.

Discussion Points Include:

  • Keeping an edge to in-house companies
  • How to ensure longevity in our offerings
  • The benefits of digita agencies vs in-house


About the Speaker:

As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees innovation and digital strategy for brands like NBA, Deutsche Bank, Michael Kors, Lacoste, Seagram's, and Univision. Prior to Ready Set Rocket, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors. He’s been featured as a thought leader in a range of publications including Marketing Land, CRM Magazine, Adweek, and more. Alex is also an adjunct and guest lecturer at Columbia University and Baruch College's Zicklin School of Business. Alex Lirtsman


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