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General Assembly London

Social Strategy for Brands

General Assembly London

Saturday, March 8, 2014 from 10:00 AM to 4:00 PM (GMT)

London, United Kingdom

Social Strategy for Brands

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Regular Ticket Ended £75.00 £2.53

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Event Details

SOCIAL STRATEGY FOR BRANDS

8

Saturday, 8 March
10 am – 4 pm

 

ABOUT THIS WORKSHOP

How can a small business or startup be disruptive and accelerate growth through effective social marketing? How can a big business stay relevant using these same techniques? Whether you’re in the process of creating a new brand or want to brush up on the latest strategies, tools, and techniques of the trade, this workshop aims to rewire the way we think about social marketing in a practical and example-rich way. Useful for those working in tech-based startups, as well as those in the business of making and selling of physical stuff, big or small scale.

TAKEAWAYS

  • Learn key techniques for identifying unique cultural opportunities to connect with consumers and their culture.
  • Identify the cultural role(s) of your brand and also the (often misunderstood) role(s) of your competition.
  • Learn how some of the best brands achieve the social pull they have through case studies.
  • Create a social strategy for your brand (or a made-up brand).
  • Create a plan for implementing your strategy across different platforms: from experiential to Instagram.
  • Collect a bibliography and list of resources for further learning.

PREREQS & PREPARATION

Basic awareness of and access to: + Facebook + Instagram + Pinterest + Twitter + YouTube + Vimeo

Students should also have a curiosity and an enthusiasm for critical thinking, and a willingness to listen and collaborate with others.

ABOUT THE INSTRUCTOR

Collyn Ahart is a brand and cultural strategy consultant and start-up founder, having worked in the industry for over 10 years with brands Rapha, Nike, ASICS, Sky, Divine Chocolate, Three, and CocaCola. From an agency background at Poke, Wieden+Kennedy and Lewis Moberley, she is American by birth but an adventurer at heart with a taste for fresh air and exploding the way brands do business. You can watch her Do Lectures talk from 2013 here: http://dolectures.com/lectures/sell-your-pursuit-not-your-product/


REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Social Strategy for Brands? Contact General Assembly London

When & Where



General Assembly Campus
9 Back Hill
London
EC1R 5EN

United Kingdom

Saturday, March 8, 2014 from 10:00 AM to 4:00 PM (GMT)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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