Marketing managers play a crucial role in the transition towards a more modern selling strategy. They are the best enablers, setting a standard for their employees and encouraging them to actively adopt social selling techniques. This webinar is designed to show managers why and how 90% of top marketing professionals are implementing social selling tactics.

In this edition, Sarah Loessner will be presenting. why and how you should bring your Marketing & Sales activities to the highest level of efficiency with strategic Account-Based Marketing. Instead of waiting “for some fishes to swim into your net” – Account-Based Marketing helps you to identify the biggest opportunities right from the beginning. Proactively listening to strategic accounts and creating a highly personalized buying experience for your prospects will unlock new business opportunities!

You will learn in our live event:

- What is Account-Based Marketing and why is it important

- The importance of aligning your Sales and Marketing Teams

- Identifying highly relevant Accounts and leads and how to leverage the LinkedIn Sales Navigator (Bonus: SmartLinks)

- Creating a consistent customer experience and personalized outreach, to build sustainable relationships with BDM’s

The world is standing on the verge of a digital revolution and this digitalisation is rapidly changing the way we do business. As the information gap between buyer and seller is closing, the buyer’s journey changes, calling for an entirely new approach to selling. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers and shorter closing times.

We believe that the future will be shaped by how people will use digital tools and social platforms. Therefore, we have been helping technology companies to set the foundation to win in the social space and we would like to help you in the same way.

About the presenter:

Sarah Loessner - Digital Business Consultant | Modern Selling Coach

As a Digital Business Consultant and Modern Selling Coach, Sarah supports companies in leveraging the social space - driving awareness and empowering employees to master the usage of digital tools, ultimately achieving strong business results. Her experience ranges from marketing and business development to supporting B2B professionals to unlock the full potential of social media. Sarah guides her clients through building their professional brand online and positioning themselves as an industry thought leaders to their target audience with the aim to stay competitive in digital transformation.