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Social Mobile User Experience Design: Using Fun to Drive Social Distribution of iPhone games

Silicon Valley Web Builder

Wednesday, April 29, 2009 from 7:00 PM to 9:00 PM (PDT)

Fremont, CA

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Event Details

FREE Admission if register online
$10 at door (FREE if you provide unemployed info)

Apr 29 Wed 7:00pm-9:00 PM
Social Mobile User Experience Design:
Using Fun to Drive Social Distribution of iPhone games


Event Title: Social Mobile User Experience Design
Date: Apr 29 Wed 7:00pm-9:00pm
Speaker: Nicole Lazzaro, Founder and President at XEODesign, Inc
Location: Hurricane Electric
Address: 48233 Warm Spring Blvd, Fremont California 94539
Food & Drink: Sponsored by Hurricane Electric

Nicole Lazzaro, Founder and President at XEODesign, Inc.

Nicole Lazzaro is the Founder and President of XEODesign, Inc. She has eighteen years of expertise in Player Experience Design for mass-market entertainment products. Voted by Gamasutra as one of the Top 20 women working in video games, her clients including Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Go Pets, Sierra Online, and Maxis. She has a degree in Psychology from Stanford University where she also studied film making and computer programming.

Since founding XEODesign in 1992 Nicole's design and research has improved over 40 million player experiences, including several popular franchises for casual audiences such as three of the Myst Series, Diner Dash, GoPets, Cosmopolitan Virtual Makeover, Mavis Beacon teaches Typing, Jeopardy Online, as well as creativity coaching for the designers of The Sims.

Nicole was the first person to use facial expressions to measure player experiences. Through this research which she published in 2004 she discovered that people’s favorite player experiences (PX) craft emotion by offering choices in four play styles: the Hard Fun from challenge and mastery, Easy Fun from exploration and role play, Serious Fun for relaxation and real work, and People Fun from the excuse to hang out with friends. XEODesign's PX model on emotion and games called the 4 Fun Keys inspires a wide range of creative approaches for crafting more emotions from play. With the 4 Fun Keys developers access player's emotional response to innovate early in the development cycle where there is much less risk.

 

Hurricane Electric
Building Two "The Matrix"
48233 Warm Springs Blvd
Fremont, CA 94539

(Just less than a mile from Milpitas and
less than 3 miles from Fwy 237 Milptias Exit)

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When & Where



Hurricane Electric Building Two "The Matrix"
48233 Warm Springs Blvd
Fremont, CA 94539

Wednesday, April 29, 2009 from 7:00 PM to 9:00 PM (PDT)


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Silicon Valley Web Builder

Silicon Valley Web Builder (SVWB) is where you build your vision of technology. Our mission is to become the leading web organization in Silicon Valley. We promote technological innovations and address technical challenges facing the web community. http://www.svwebbuilder.com

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