Panel of leading law firm marketers share their social media savvy and best practices.

Topics will include social media trends and updates, how social media fits in to the overall marketing and advertising picture.

Discussion will include social media strategy as well as social media usage comparisons.

Attendees will hear from marketers representing firms from varying sizes and practice areas.

Panel will include:

Edie Reinhardt, Esq., Principal

RDT Content Marketing LLC

For over 20 years, Edie has worked with professional service firms to increase their name recognition, position themselves as industry experts, and stand out from the competition. In particular, she specializes in helping law and accounting firms market and grow their business.

As a former practicing attorney, Edie understands the marketing challenges of these firms and their concerns about the image they want to present. She believes strongly that educating your audience is the best way for professionals to attract and retain clients. Great content is at the core of successful marketing and she helps firms maximize and promote their content to showcase their expertise, differentiate their brand and increase revenue.

Edie draws on her unique experience in marketing, business and publishing to offer firms strategic guidance on their marketing. Prior to starting her business, she practiced law at a mid-sized law firm and worked in editorial, marketing, and business development roles within professional media companies.

Her services include content development, designing marketing plans, and social media marketing. In addition, she has a network of other marketers who provide complementary services, which allows her to offer expanded services to clients, such as website design, SEO and public relations.

Active in the industry, Edie is Executive Vice President of the Public Relations Professionals of Long Island and is a member of the Legal Marketing Association, Social Media Association and Nassau County Bar Association. In 2017, she received the Long Island Business News Excellence in Communication Award. Edie speaks and writes extensively, including for bar associations, accountant organizations, Legal Marketing Association and other business groups.

Learn more at https://www.rdtcontentmarketing.com/.

Contact Edie at ereinhardt@rdtcontentmarketing.com or 516-398-9045.

Ellen Christie, Marketing and Communications Director

https://www.linkedin.com/in/ellenchristie/

Ellen is the Marketing and Communications Director for the Pegalis Law Group. She is well-regarded for her vast skill set, thanks to a career in corporate communications, nonprofit public relations and professional services marketing. She directs all of the medical malpractice and personal injury law firm’s internal and external communications programs. Ellen manages the advertising and social media programs, cause-marketing and public education campaigns, the web site, earned media placements, and attorney and nurse communications through electronic newsletters and presentations. At the Firm, she utilizes her well-honed skills to manage through change with business development and internal branding at this well-respected 47-year old law firm.

Previously, Ellen enjoyed developing both public relations and community stakeholder influencing strategies for iconic brands, and for collaborations with celebrities. At a PR agency these included the USTA, General Mills, Billie Jean King, Martina Navratilova, Evander Holyfield, and even Trix the Rabbit. At Girl Scouts of the USA (GSUSA) some of her most exciting times were spent working alongside Unilever, Simon and Schuster, three First Ladies, Olympians Venus Williams and Dominque Dawes, and several other high profile collaborators. At GSUSA, she also directed media outreach and resources for their 300 councils, including producing videos, managing sensitive issues communications, speechwriting, and co-launching a national “MarComm Network” to advance the organization’s local council mergers.

Ellen Christie was recognized in the Long Island Business News’ 2018 Who’s Who in Women in Professional Services. She has received the 2017 Excellence in Communications Award from LIBN, and the 2012 International Association of Business Communicators’ (IABC -LI) Achievement Award for Community Service. She has served as both board director and first vice-president for the Public Relations Professionals of Long Island. In addition, she served on the board of directors of RotaCare NY in Uniondale, was a committee member for the Long Island Imagine Awards and the Long Island Philanthropy Day, and served as a volunteer at The INN.

Through her own consultancy, E.C. Public Relations, she provides clients with marketing and PR, website building, and social media management. You can reach her on Twitter @EllenPR and on Linked In.

Sharyn O’Mara, Director of Communications

Sharyn O’Mara is a marketing professional with more than 30 years’ experience helping companies and brands gain visibility.

In her current role as Director of Communications at the Great Neck-based Wisselman, Harounian & Associates, P.C., a matrimonial and family law firm, Sharyn is responsible for the firm’s public relations, marketing, and event planning. In addition, she manages the firm’s social media presence, which she also launched. Sharyn has been with the firm for more than 12 years.

Sharyn is an Adjunct Professor of Public Relations at Farmingdale State College. Previously, she was an Adjunct Professor at Adelphi University where she taught Introduction to Public Relations. A regular speaker for SCORE – a nonprofit organization that provides free business mentoring services to small business owners, she teaches Social Media Use for Business at various Long Island libraries.

A firm believer in giving back to her professional community, Sharyn is Co-Treasurer and immediate past Co-President of the Social Media Association. For four years she was a board member of the Public Relations Professionals of Long Island, where she chaired the scholarship committee and co-chaired the publicity/social media committee. She was a recipient of Long Island Business News’ “50 Around 50” award for her community involvement and received the 19th Legislature’s “Women of Distinction” award.

Prior to her legal marketing career, Sharyn O’Mara had a diverse marketing background both as a consultant and at New York City-based companies and agencies. She worked on businesses and brands including McDonald’s Corporation, TDK Electronics, PEANUTS, Dilbert, Weight Watchers International, and Purdue Pharma.

Sharyn earned her Bachelor’s Degree in psychology from the University of Arizona and has completed Marketing and Public Relations masters-level courses.

Tricia McCoy, Director of Marketing

Tricia has more than 20 years of marketing experience, 10 of which have been in the legal industry. As the Director of Marketing at Kaufman Dolowich & Voluck, LLP, Tricia manages and oversees the marketing, communications and business development efforts of the firm, ensuring that branding and messaging initiatives are cohesive across all platforms. Working with the firm’s managing partners and practice chairs, she develops and implements marketing strategies to support business objectives, advertising, presentations, Requests for Information
(RFI) and Requests for Proposals (RFP); manages and oversees sponsorships, events and charitable contributions and assists with media relations. She also played a significant role in the firm earning Mansfield Rule Certification.

Moderator:

Andrea Jones

Marketing Manager

Rivkin Radler LLP

A communications professional with experience in both marketing and journalism, Andrea Jones is the marketing manager of Rivkin Radler LLP, a Uniondale-based law firm with 190 attorneys across five offices and 21 practice groups.

In her role at Rivkin, she is helps lead the firm’s marketing communications and business development activities. Andrea’s responsibilities include public relations, content development, award submissions, RFP responses and the firm’s CRM program. She also is the firm’s resident editor, helping translate dense and scholarly legal articles into accessible items for the website and email campaigns.

Andrea is also the founder of On Target Marketing, which provides marketing communications planning, strategic counsel and execution for professional services firms and B2B companies.

Previously, Andrea served as Editor of Long Island Business News, where she led an award-winning team of journalists covering one of the most diverse business beats in the nation. Under her leadership, LIBN received 18 awards in the New York Press Association’s Better Newspaper Contest in 2011 and 2012; Andrea personally received two.

Prior to LIBN, Andrea was a copy editor at CMP Media and for 10 years ran a profitable marketing communications firm. She also managed a group of technology accounts for a notable Manhattan advertising agency.

In 2016, Andrea was honored with the Achievement in Communications Award from IABC’s Long Island Chapter, and in 2012 she received LISTnet’s Diamond Award for her support of the region’s tech sector. In 2011 the Long Island Women’s Agenda named her a Community Leader and NAWBO Long Island named Andrea a Businesswoman of Excellence.

Currently, she is a five-year mentor with the Moxxie Mentoring Foundation.

Andrea holds an MBA in Marketing from the Anderson Graduate School of Management at UCLA. She earned a BA in English, phi beta kappa, magna cum laude, also from UCLA.