San Francisco, California
London, United Kingdom
The Big 3 have been using social media to market/sell cars and connect with customers for several years now. What’s changed since they first dabbled with social media? What’s stayed the same? Join us on
Special thanks to General Motors, our event location and food/drink sponsor. Please give them a shout out and thank you on Twitter, @GM and @philcolley.
PLEASE NOTE: Attendance will be capped at 60 people, so register ASAP!
Phil Colley, Social Media Strategist, General Motors
Ed Garsten, Head, Chrysler Digital Media
Kellee Montgomery, Social & Emerging Digital Marketing Manager, Ford Motor Company
Moderator: Nikki Little, Social Media Manager, Identity & SMCD Vice President
Specifically, our panelists will discuss:
- How social media has changed for the auto industry in the past few years.
- Successes/challenges in using social media to market/sell cars and connect with current/potential customers.
- Social media channels/tactics/campaigns that have and haven’t worked well.
- How they report success back to their executive team.
A little more about our panelists:
Phil has spent the past 16 years doing PR for brands such as General Motors, Chevrolet, Buick, Cadillac, GMC, Ford, Jaguar, Land Rover and Palace Sports & Entertainment. As a social media strategist with General Motors, Phil oversees the management of GM’s corporate social community channels and also serves as the lead interface between the brand marketing and corporate communications social teams to integrate social content and processes. He also serves as one of the editors of GM’s FastLane blog. Phil has spent the past eight years mostly in the social and digital space with a brief interlude as a product communications manager for Buick where he launched three vehicles in two and a half years, including the Buick Encore luxury small crossover.
A native New Yorker, Garsten came to Chrysler in 2005 to launch its first blog after a 32 year career in broadcast and print journalism. Garsten worked at CNN for 20 years as a founding producer of Headline News, anchor and correspondent at its Atlanta headquarters, and for 12 years, Detroit Bureau Chief. Garsten was later National Auto Writer for the Associated Press and General Motors beat writer for The Detroit News. At Chrysler, Garsten launched its first blog, TheFirehouse.biz, in 2005, which won awards from PR News, the IABC and Women in Communications. Since then, Garsten has headed a new team, Chrysler Digital Media, which encompasses social media, video production, the Chrysler Media Website and broadcast media relations. CDM is a pioneer in “corporate journalism” having used the term to describe its news gathering operation long before the term came into common use.
Kellee is the Social & Emerging Marketing Manager at Ford Motor Company, where she leads strategy and execution across social and emerging platforms. She has worked with a wide range of brands across the country to enhance their social marketing efforts in our ever-evolving digital landscape, most recently with Chevrolet. Kellee graduated from Central Michigan University.
PARKING: Atwater, Beaubien or Millender Center garages. Alternatively, park anywhere near a People Mover station and take it to the Renaissance Center.
Food/drinks will be provided courtesy of General Motors.
When & Where
Social Media Club Detroit
Social Media Club Detroit brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, filmmakers, teachers, students, tool makers, and other interested collaborators from southeast Michigan.
We are the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit.
SMC - Detroit's primary mission is to connect the active hubs and professionals in our area while also helping promote social media literacy, technologies, and encourage ethical behavior and share best practices.
Detroit is hungry and ready for change!
Monthly meetings will consist of topics discussion, presentations, panels or featured speakers.
Contact us at email@example.com