$75 – $225

Social Media Summit 2019: The Future is Now

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Location

Bentley University

175 Forest Street

Waltham, MA 02452

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Hear from some of the region’s most forward-thinking agencies, organizations and content creators at PRSA Boston’s 7th Annual Social Media Summit. We have some social media superstars joining us including WGBH's Director of Social Media Tory Starr; American Red Cross' Chief Communications Officer & Director of Marketing and Public Affairs Lloyd Ziel; Boston Ballet's Director of Social Media Jill Goddard, APR; Sperry's Digital Marketing Director Melissa Romig, and many more top brands and expert social media professionals.

At this year’s Social Media Summit, we’ll look in the future and tell you what you need to know to stay on top of an ever-changing world.

Agenda

  • 8:30 a.m. Breakfast and Registration

  • 9:30 a.m. Welcome

  • 9:35 a.m. Opening Keynote - WGBH, Tory Starr, Director of Social Media

  • 10:30 a.m. Panel 1: Purpose Over Product: Connecting with Consumers on Social

    • Moderator: 360PR+, Casey Ruggeiro, Director of Digital

    • Panelist 1: Full Circle/Soma Water, Head of Marketing

    • Panelist 2: Tommee Tippee, Head of Brand Marketing

    • Panelist 3: Sperry, Melissa Romig, Digital Marketing Director

  • 11:20 a.m. Panel 2: Knowledge = Power: Managing Interdepartmental Collaboration of Customer Relations & Engagement12:10 noon Lunch Keynote - Art of Digital Prominence, Linda Kempin

    • Moderator: Kirsten Whitten, lecturer at Stonehill, Curry and Regis Colleges

    • Panelist 1: Eversource

    • Panelist 2: Boston Ballet, Jill Goddard, APR, Director of Social Media

    • Panelist 3: AIR Worldwide, Mary Bohenek-Keller, Public Relations and Social Media Strategies

  • 1:15 p.m. Panel 3: Social Media For Nonprofits: Making Community Engagement Count

    • Panelist 1: American Red Cross, Lloyd Ziel, Chief Communications Officer & Dir. of Marketing and Public Affairs

    • Panelist 2: Road Scholar,

    • Panelist 3: Mass General Hospital, Michael Morrison, Director of Media Relations

  • 2:05 p.m. Panel 4: Mastering the Art of Social Media for Medical & Healthcare Markets3:00 p.m. Closing

    • Moderator: EthicalVoices.com, Mark McClennan, APR, Fellow, Founder and Host

    • Panelist 1: MEDITECH, Paul Berthiaume, Senior Manager, Marketing Communications

    • Panelist 2: Sarepta Therapeutics, Susan Mendrala, Senior Manager, Corporate Communications

  • 3:00 p.m. Closing

Thank you to our sponsor: BusinessWire

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Date and Time

Location

Bentley University

175 Forest Street

Waltham, MA 02452

View Map

Refund Policy

No Refunds

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