For marketing directors, coordinators and associates, entrepreneurs and anyone responsible for the marketing of a business or organization. Participants in this information-packed workshop will learn how to create a strategic digital communications plan and execute tactics to help you reach your organization’s goals. This workshop covers the creation of a plan structure, the use of online tools to keep tasks efficient, monitoring and measurement to evaluate success.

We'll focus on:

• The integration of social media into existing marketing efforts
• Advanced uses of Twitter for business
• Facebook promotional policies and ways to use a Facebook page to build a community
• Blogging best practices
• Monitoring the social web for opportunities to respond and react

All participants must come prepared to work -- bring a laptop, notebook and any tools you need to help you create an effective, integrated social media plan for your business.

It's SUMMER SCHOOL -- so flip flops, shorts and sundresses are not only welcome but encouraged.