Social Media Strategy: More than a Post
Thursday, November 15, 2012 from 11:30 AM to 1:30 PM
Don't miss this unique opportunity to learn from the social media marketing professionals from VCU and Martin Agency!
Are you using social media outlets without a strategic plan in place? If so, you could be missing the mark. Social media marketing is more than the monthly or weekly post. It’s about knowing your audience, setting goals and measuring results. You'll learn tools and techniques for scheduling and generating content and hear how to adjust your plan to increase engagement. You'll also find out how VCU launched their new "Make it Real" campaign gaining over 25,000 followers and continue to keep the brand fresh and relevant. Discover how to apply lessons learned from large-scale campaigns to grow your firm's fanbase. If you are responsible for your firm’s branding, marketing, strategy development, business development or public relations, this program was designed with you in mind.
Christina Dick, Community Manager, Martin Agency
Christina began her career in the media buying department at The Martin Agency working on the GEICO, Monsanto, and Alltel accounts. Her current focus is on social strategy, analytics and social content creation for clients like GEICO, COOL WHIP, STOVE TOP Stuffing, Walmart and the VMFA. Her first account as a community manager was COOL WHIP, which has grown from 25,000 fans on Facebook to almost 300,000. She also manages The Martin Agency's Facebook page. She's the Communications Chair of Richmond Ad Club and on the boards of Richmond Social Media Club and bravo! Young Professionals for Richmond Centerstage. She has over 1,900 followers on her personal twitter account, @christinamdick, where she shares industry news as well as information about local companies and events, and has been quoted in two Mashable articles.
Tristana Nesvig Trani, Social Media Strategist, Virginia Commonwealth University
Tristana leads social media strategy and engagement at Virginia Commonwealth University. She plans and creates content for the main VCU social media sites, consults on University Relations branding projects, and acts as a social media community strategist — offering guidance and training for the numerous social media administrators across the university.
11:30 – 12:00 Registration & Networking
12:00 – 1:30 Lunch/Program
Lunch will be provided
Freebie: Drop your business card in the fish bowl to win a free future program.
Target Audience: All levels of marketers, business developers, and related professionals.
Payment is accepted online, at the door or mailed in advance to: SMPS Virginia Chapter Treasurer, Jenni Szabo, DJG Inc., 449 McLaws Circle Williamsburg, VA 23185. Checks are payable to SMPS Virginia.
Service Charge: If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a $10.00 service charge to cover billing and processing.
Cancellation Policy: Cancellations may be made in writing up to 48 hours in advance for a full refund. No-shows and cancellations made less than 48 hours in advance are responsible for the full cost of registration. No-shows and cancellations made less than 48 hours in advance who registered using the “pay at the door” feature are responsible for the full cost of registration plus a $10 service charge and will be billed accordingly.