Social Media Strategy Certificate Program (online)

Social Media Strategy Certificate Program (online)

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CA$1,023.75

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Online event

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Build the strategy, get the templates, learn the systems and use the tools that make social media work for your organization.

About this event

Whether you’re a business owner trying to do it all, a project coordinator at a non-profit trying to get your important message out, or working in a government office trying to engage with the public, you know social media has the potential to reach new audiences, create meaningful conversation and truly help people.

This isn’t a program you take, and then find the time to do the work later. It’s built right in.

 You’ll design and prepare a social media strategy, a quarterly editorial calendar and a monthly reporting template that’s tailored for your organization, your audience and your goals.

 We’ll take the tools and systems the big organizations use, and distill them down into practical bites that get you unstuck.

What you'll learn:

Each session targets foundational social media marketing topics and focuses on developing plans for growing an audience online and building relationships with them.

 This program is built around you doing the work. When you’re finished, you’ll have the social media strategy for your organization in your hands, ready to move you forward. Plus, you’ll have professional guidance to get you there.

Our agenda:

Week 1: Get organized: Social Media Channel Strategy:

In this first workshop, you’ll develop or reassess your social media channel strategy for their organization. Individuals will prepare and submit a social media channel strategy for their organization.


Week 2: Get out there: Editorial Strategy: Part 1

After this workshop, you’ll be able to write social media copy that is compelling and designed to engage your audience.
 Learn copywriting techniques, how to use hashtags and create conversations that grow your community and your bottom line.

Week 2: Get out there: Editorial Strategy: Part 2

After this workshop, you’ll develop an editorial calendar for your organization and write posts that engage your social media community. You’ll develop a quarterly editorial calendar and prepare one month of posts.


Week 4: Get ahead: Measuring Content Performance:


In this workshop, you’ll learn how to measure your organization’s content performance and create a report based on your organization’s social media goals. You’ll create a report based on your organization’s social media goals.

Week 5: Get focused: A co-working session

In a facilitated co-working session, you'll get time to ask questions, learn from your peers and build the strategy that will move your business forward.

 Week 6: Get answers: A consultation session

This is where you get one on one time with your instructor. Get professional guidance you can put to work, get answers to help you fill in the gaps and get ready to activate your new social media strategy.

Testimonials from past participants

"The Social Media Strategy Certificate Program allowed us to be intentional about social media instead of reacting and only posting in the moment. It showed me the value and importance of creating a plan, having an executable approach and become part of the conversation."

“Kelly Thibodeau was an extraordinary facilitator. To be very honest, I wasn’t expecting to walk away with as much value as I had found. I enjoyed the entire experience. Thank you for this.” 

“Kelly is a great instructor! Well organized. Well spoken, Great slides (simple, easy to understand) and she focused on the most important content for all sessions. I’d definitely attend more classes with her! 😊” 

For more information about Squarely Social, visit www.squarelysocial.com and sign up for Squarely in your inbox for biweekly bites on social media strategy, writing and ideas to help you engage with your audience.

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