Social Media Strategy: A Full-Day Workshop
Event Information
Description
Social Media Strategy: A Full-Day Workshop // BUSINESS 438
Friday, November 11th from 9:30 - 5:00 pm
How do you turn an existing social media campaign into something novel that gets people talking? This full-day workshop will provide an up-close look at what’s new, what works, and what to watch out for as your company expands its social media presence. It will provide an in-depth overview of the latest strategies being used by top agencies and leading brands, with plenty of actionable tips you can apply to your own business.
Ideal for companies at all stages, attendees should have basic familiarity with the features and functions of today's social media tools.
SCHEDULE
Social Media ROI by Jared Feldman
12:00 - 12:30 PM Lunch 12:30 - 2:00 PM Adapting Media Tactics to Fit a New Consumer Mental Model by Mary Healy 2:o0 - 3:45 PMHow to Leverage Facebook to Drive Traffic, Grow an Email Database, and Gain Awareness by Jason Mitchell
3:45 - 4:00 PM Break 4:00 - 5:00 PMWhat the Shorty Awards Taught me About Viral by Natan Edelsburg
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