Social Media Strategy: A Full-Day Workshop // BUSINESS 438

Friday, November 11th from 9:30 - 5:00 pm

How do you turn an existing social media campaign into something novel that gets people talking? This full-day workshop will provide an up-close look at what’s new, what works, and what to watch out for as your company expands its social media presence. It will provide an in-depth overview of the latest strategies being used by top agencies and leading brands, with plenty of actionable tips you can apply to your own business.

Ideal for companies at all stages, attendees should have basic familiarity with the features and functions of today's social media tools.

SCHEDULE

9:15 - 9:30 AM Registration at GA Front Desk 9:30 - 10:00 AM Introduction: Thinking about Social Media Strategy by Jason Mitchell 10:00 - 11:00 AM Case Study in Social: The NY Rangers by Jayne Wise 11:00 - 12:00 PM

Social Media ROI by Jared Feldman

12:00 - 12:30 PM Lunch 12:30 - 2:00 PM Adapting Media Tactics to Fit a New Consumer Mental Model by Mary Healy 2:o0 - 3:45 PM

How to Leverage Facebook to Drive Traffic, Grow an Email Database, and Gain Awareness by Jason Mitchell

3:45 - 4:00 PM Break 4:00 - 5:00 PM
What the Shorty Awards Taught me About Viral by Natan Edelsburg

Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.