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Social Media + Statistics = Not Your Average Metrics Discussion

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Madison Turners

3001 S Stoughton Rd.

Madison, WI 53716

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Social Media + Statistics = Not Your Average Metrics Discussion

Pepperoni, the most popular pizza topping, also appears on the list of least favorite pizza ingredients. How can that be? Like pizza toppings, social media data points aren’t favored the same way by brands. We all have personal preferences to what we like best. Its no different with social media data and how they impact your company.

Prepare to get nerdy (but leave your graphing calculators behind). We’ll borrow data principles to weight your data and find out how your social media strategy really is working — or isn’t. You’ll find and channel your inner statistician to apply weighting factors to your data sets. Learn how to create a custom weighted mean calculator (never fear, we'll make Excel do all the work!) that provides answers about quality of engagements and sentiment, rather than quantity.

Takeaways:

  • Understand why all social media data should not be valued equally.

  • Learn how to assign weighted factors to key data points based on your business priorities.

  • Build a custom calculation and index that gives context to seemingly innocuous reporting.


SPEAKER BIO:

Lauren Teague is a digital strategist who puts social back into social media. She has worked with a range of media startups, non profits, professional sports leagues, teams, and athletes, including seven seasons at the PGA TOUR. Now she’s part of Convince & Convert consulting, a respected group of advisors led by Jay Baer who help the world’s most interesting brands improve their social and content marketing efforts.

She is likely the only strategist anywhere with the former #1 golfer Jason Day, P.F Chang's, Cisco and Cambia Health Solutions on her roster.

With experience as an event organizer in sports and outdoor recreation, Lauren is in awe of the meeting planners she meets while leading workshops and speaking nationwide for associations, conferences and corporate groups.

If you can't find Lauren in the office, first look on the golf course. She's working to reclaim her single-digit handicap before one of her three #TinyTeagues beats her to it, and documents the journey at MomGolfs.com.


TIME:

7:30 a.m. registration, networking and caffeine
8:00-9:30 a.m. presentation and questions


If you aren't able to join us in person, Nick Palkowski from Live Action Production, will be LIVE STREAMING this event on our Social Media Breakfast Madison Facebook page


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LOCATION:

Madison Turners S. 3001 Stoughton Rd. Madison, WI 53716


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Please note tickets are in high demand. To decrease waste and increase accessibility to all, if you claim a ticket and cannot attend, please take a minute to log in https://www.eventbrite.com/gettickets and cancel your reservation at least three days prior to the event.


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Madison Turners

3001 S Stoughton Rd.

Madison, WI 53716

View Map

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