*In Person* Women Warriors, Women’s Voices
*In Person* Women Warriors, Women’s Voices
Fri, Mar 3, 5:00 PM
The Providence Athenæum • Providence, RI
Free
Actions Panel
Social Media - Securing Your Voice and Avoiding Traps - with Mark Berger and Guillermo Garcia @ The Hive RI
When and where
Date and time
Location
The Hive RI 650 Ten Rod Road. North Kingstown, RI 02852
Map and directions
How to get there
Description
Title: Securing Your Voice and Avoiding Traps
The use of social media for business is recognized as a critical tool in any organizations' marketing plan. There are many different platforms that can be used. Choosing the right ones for your business and knowing how to use them are all part of the puzzle that must be solved. Facebook and twitter are two of the biggest and most popular, but there are other avenues that can be used to get your messsage out to your audience and to get them to respond in the way you want (buy something, attend an event, state a position, etc.).
This presentation will touch on these issues and others affecting the proper and effective use of social media.
The line between a personal opinion and a corporate one can quickly become blurred and in turn negatively impact how a business is viewed. Not being able to address a given situation quickly and accurately can have dire consequences.
Also, there are privacy issues that are more complex than they seem. For example, even if a post is deleted, that's not the end of it. It still exists out in cyberspace.
In this presentation you will learn about:
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Socia Media Platforms and how they are used
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How social media is used as a marketing tool
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How to be secure when online
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How security is always an issue, whether for big companies or small.
About the speakers:
Guillermo Garcia is a digital artist and founder of Pixeles Digital Productions. With over 15 years of experience, he specializes in digital production, including website development, digital film and digital photography. As a Harvard University alumnus, he has been invited as a lecturer, covering topics of web design, Search Engine Optimization and Social Media Optimization. Through website assessment and online marketing strategies, Guillermo has helped local and international businesses to achieve a successful web presence.
Mark Berger is the Principal of Berg's Eye Communications, a full service public relations, media relations and marketing communications agency based in Cumberland, RI. Mark has been successfully promoting clients since 1997. His philosophy is that "everyone has a story to tell, and it is my job/mission to get that story told". He uses multiple media routes, including mainstream, trade, and social to get his client's messages and stories told. The goal is, by getting the word out about a business, program, event, or person, the readers/viewers will respond as his clients want. Mark has worked in many industries, including non-profits, sports, technology, small businesses, health care, and goverment.