$199 – $399

Social Media Research Summer School *Recording*

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$199 – $399

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Event description
View the *recorded version* and learn to find insights into networks, social networks, and social media networks with just a few clicks.

About this event

Summer School Recording + One to One Meetings + NodeXL Pro Trial License

The Social Media Research Foundation 's Summer School took place towards the end of July 2021. Due to popular demand we have created an online portal that provides access to all of the days talks!

Purchase a ticket today and get access to over 11 hours of content and two one-on-one meetings with our instructors. That's not all! All students receive a free trial NodeXL Pro desktop user license for 60 days past the day of the class.

Learn to collect, analyze, visualize, report and present insights into collections of connections, like social media.

Day 1: Introduction to networks, social networks, and social media networks!

Day 2: Intermediate network analysis - automation, YouTube, Wikipedia, and more!

Day 3 : Overview of other tools, methods and techniques

If you can make a pie chart, you can now make a network chart!

Gain insights into collections of annotated connections.

Discover the key people leading each topic discussed in social media. Identify groups, factions, divisions and market segments in a discussion stream.

Learn to "Think Link" and gain insights into collections of connections found in social media and beyond!

About this Event

This event will introduce the importance of social media research & provide an overview of NodeXL Pro for the analysis of social media data.

*Remember this is a pre-recorded event, if you would like to attend a 'live event' please search for our 2022 Winter School*

NodeXL provides easy access to social media network data streams, advanced network metrics, text and sentiment analysis, and powerful report generation with just a few clicks.

The Summer School was led by Dr. Marc Smith from the Social Media Research Foundation with guest speakers who will demonstrate network methods for research insights.

The event login information will be provided via email. You will receive a link to access the event recordings. This will be sent instantly after registration.

Organized by the Social Media Research Foundation.

Learn tips and tricks for downloading and social media data for your project!

No previous knowledge required.

By registering, you'll be eligible to receive a digital certificate and a 2 month trial access to NodeXL.

Contact: info@smrfoundation.org


The need to gain insights into social media has grown in importance with the increasing popularity of social networking websites in particular (e.g. Twitter, YouTube, Facebook, LinkedIn, and Instagram etc.) and social computing in general. As people increasingly participate in online communities for social, commercial, and civic interaction, new methods are needed to study these phenomena.

The event will focus on providing an overview of NodeXL and Social Network Analysis and will guide delegates on all the steps required to be able to use the tool to download and analyze social media data.

On completion, delegates will be emailed a certificate of attendance (PDF) and the skills that have been gained.

Learning Outcomes:

• Learn the required theories and concepts of networks and social networks

• Learn how to prepare your data for network analysis

• Learn the basics of the NodeXL Pro application

• Learn how to do automated analysis in NodeXL Pro

• Learn to identify key people and groups on social networks

• Learn how to run content analysis to create a vector of words, hashtags and URLs for each users, group, and population

• To understand how to interpret the network metrics

• To install and run NodeXL Pro

• To know the best practices on customizing network analysis to adapt to different data sources

• To learn how to build a network based strategy in your own organization

Who will benefit from this course?

This event will benefit a wide range of people including, but not limited to:

* Academics/ Researchers

* Masters and PhD students

* Research Support Staff and Managers

* Library and Information Professional

* Communications and Marketing Professionals

* Finance/Banking Professionals

* Entrepreneurs


• Installing NodeXL Pro

• Data preparation and cleaning methods - "think link"!

• Data about relationships, entities, and groups

• Content analysis

• Introduction to network structures: power laws, preferential attachment and the 1-9-90 law

• Identification of influential contributors (thought leaders)

• Network centrality and clustering algorithms

• Data visualization: drawing collections of connections

• Descriptive Statistics for Networks

• Exploratory analysis of networks

• Reporting and presenting network insights

Organized by the Social Media Research Foundation.

Contact: info@smrfoundation.org

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Date and time


Online event

Refund policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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Organizer Social Media Research Foundation

Organizer of Social Media Research Summer School *Recording*

We are Social Media Researchers who want to create open tools, generate and host open data, and support open scholarship related to social media.

Social media is the term for all the ways people connect to people through computation. Mobile devices, social networks, micro-blogging and location sharing are just a few of the ways people engage in computer-mediated collective action.

Mapping, measuring and understanding the landscape of social media is our mission. We support tool projects that enable the collection, analysis and visualization of social media data. We host data sets that are relevant to social media research. And we will support graduate students studying and building research related to social media.

Today, our primary project is NodeXL, the free and open network overview discovery and exploration add-in for Excel 2007 (and 2010) that extends the familiar spreadsheet so that it can collect, analyze and visualize complex social networks.

We plan to take on additional projects that improve the variety and quality of data available to the NodeXL social network analysis platform (among others that consume the open GraphML format).

The Social Media Research Foundation is a group of researchers and practitioners working to create open tools, generate and host open data, and support open scholarship related to social media.

Natasa Milic-Frayling from Microsoft Research, Eduarda Mendes Rodrigues from the University of Porto, Ben Shneiderman, Derek Hansen, Udayan Khurana, Cody Dunne and others at the University of Maryland, Marc Smith at Connected Action Consulting, Jure Leskovec at Stanford University, Vladimir Barash and Scott Golder at Cornell, Bernie Hogan at Oxford University, Robert Ackland at the Australian National University, and Libby Hemphill at the Illinois Institute of Technology.

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