Social Media: Platforms and Marketing featuring Michael Hyatt, Brian Halligan, and Sally Falkow
Tuesday, April 2, 2013 from 9:00 AM to 3:00 PM (EDT)
North Andover, MA
Merrimack College and The Eagle-Tribune are partnering to bring the best and the brightest minds in leadership to the North of Boston region.
The four-part Merrimack Valley Leadership Series will bring in such internationally-recognized leadership experts as John C. Maxwell, Sir Ken Robinson, Michael Hyatt, and Brian Halligan among others.
April 2, 2013
Social Media: Platforms and Marketing
Michael Hyatt has spent his career in book publishing. As a publisher, former literary agent, New York Times bestselling author, and popular blogger, he has a unique perspective on the rapidly changing world of content creation and delivery.
Michael is currently the Chairman of Thomas Nelson Publishers, the largest Christian publisher in the world and the seventh largest trade book publisher in the United States. He began his career at Word Publishing while a senior at Baylor University. In the 30 years since then, he has worked in nearly every facet of book publishing, including serving as the CEO of Thomas Nelson for six years. He is also the former Chairman of the Evangelical Christian Publishers Association.
His blog, MichaelHyatt.com, is ranked by Google in the top one-half percent of all blogs with almost 400,000 visitors a month. He also has more than 100,000 followers on Twitter.
While Michael loves his work, it is not the most important thing in his life. That position belongs to his family. He has been married to his wife, Gail for thirty-three years. They have five daughters, three sons-in-law, and five grandchildren. They live just outside of Nashville, Tennessee.
Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 7,500 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 Entrepreneurial Product Development and Marketing. He is author of two books: Marketing Lessons From the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold more than 50,000 copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Brian was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.
Sally Falkow has been in public relations for 30 years and has been accredited by the Public Relations Society of America. Over the past 10 years she has immersed herself in new technology and most of her work today is as a social media coach to PR executives, PR agencies and new PR graduates.
When & Where
Merrimack College & The Eagle-Tribune
Merrimack College and The Eagle-Tribune are partnering to bring the best and the brightest minds to the North of Boston region.
The Merrimack Valley Leadership Series takes place on October 31, 2012, January 29, 2013, April 2, 2013 and May 10, 2013.
All events will take place at the Rogers Center on the Merrimack College campus, 315 Turnpike Street, North Andover, MA
The Merrimack Valley Leadership Series will feature leadership author and speaker, John C. Maxwell on October 31, 2012 as its kick-off speaker. See www.JohnMaxwellOnLeadership.com
Sir Ken Robinson, PhD is an internationally recognized leader in the development of education, creativity and innovation. Robinson, will appear on Monday, January 28, 2013 See www.sirkenrobinson.com
Michael Hyatt is the former Chairman and CEO of Thomas Nelson Publishing, the seventh largest trade book publishing company in the U.S. He is the author of Platform: Get Noticed in a Noisy World (Thomas Nelson). It is a New York Times, Wall Street Journal, and USA Today bestseller. Hyatt will speak on April 2, 2012.
Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded six years ago to help businesses transform the way they market their products. Since its founding, HubSpot has accumulated over 7,500 customers. He is a Senior Lecturer at MIT. Brian will speak on April 2, 2013 See http://www.hubspot.com/company/management/brian-halligan/
The Chick-fil-A Leadercast simulcast returns for its fourth year. See http://www.chick-fil-aleadercast.com/