Media Marketing Workshop 101 : 8am to 12pm
How to create your SoMe marketing campaign with networks, tools and monitoring.
Social Media Marketing Workshop 201 : 1:15pm to
How to optimize your SoMe marketing campaign through SEO, analytics tools and strategy.
*Detailed agenda below*
Nashville, Tennessee: Friday November 12th, 2010
(rescheduled from Oct 22nd)
The workshop will be held in a small classroom style setting to allow for plenty of Q&A throughout the training. There will be a 1-hour break for lunch. Drinks and refreshments will be provided throughout the day in the training room.
You will be given a training manual that will follow the presentation and will include how-to-guides to help with step-by-step setup instructions for you once you are ready to implement your campaign. The manual will also include many other resources to get you up to speed on how to optimize your SoMe marketing campaign. It will be a full day of useful information, so we want you to have a take-away so when you get back to the office, you can follow the guide and not miss a beat.
Workshop Attendee Limit
Each workshop will be limited to approximately 20 participants to ensure quality time spent answering questions.
→ Quick introduction to Social Media
→ Top social networking sites & tools for your campaign :
social & business networks, bookmarking, file sharing, photo & video sharing and more
→ Focus on Facebook, Twitter & Linkedin :
individual tutorial on each of the three discussing strategy and supplemental tools
→ Profiles :
creating an online identity
→ Blogging (article marketing) & micro-blogging :
purpose, strategy, content, etiquette, shorteners & SEO techniques
→ Social CRM :
how to track and collect customer data through SoMe marketing
→ Social Monitoring :
tools to help monitor, analyze & engage with your customers
→ Email Marketing :
integrating email with social media; email strategy & analytics; popular email marketing software and basic functions
→ Google Analytics :
introduction to G.A. and our top recommended G.A.'s reports
→ Wordpress - finally a website you can maintain and not depend on a developer for updates! :
intro to Wordpress' basic features and why it's our top recommended website tool for small businesses; why Wordpress makes SEO so easy
→ SEO in social media :
how search engine optimization and social media work together; basic SEO terminology; basic SEO guide for Wordpress; SEO template for blogging articles, how to use Google Analytics to improve SEO
→ Mobile Marketing :
how to use mobile for business; different types of mobile campaigns & how to use them; mobile analytics; importance of mobile websites (WAP)
→ EXTRA SESSION ADDED ON : How to use Google Adwords
When & Where
clear idea provides social media marketing training, implementation, strategy consulting, technology, recommendations, and training workshops.