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Social media management tools - Saving time and collecting intelligence - E...

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Location

Location

Edinburgh Training and Conference Venue

16 Saint Mary's Street

Edinburgh

EH1 1SU

United Kingdom

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Event description

Description

Small businesses can struggle with creating and posting content across several social media platforms. However, there are tools which allow businesses to save time, manage and share content across multiple platforms. That includes Facebook, Twitter, Instagram, Google Plus and LinkedIn – all from within one tool.

Learn how to schedule posts in bulk and set up reports for multiple social media platforms on Hootsuite. Also, find out how to use Hootsuite as a ‘listening’ tool to track keywords and hashtags, monitoring what people say about your businesses and what your competitors are up to. Hootsuite can help you reduce your workload, maximise reach, manage your online reputation and achieve return on investment.


Who should attend?

Small business owners who require tools and techniques to effectively manage social media marketing activity, save time and gather intelligence. Delegates should have a website and an active social media presence.


What do you need to bring?

Delegates are asked to bring their own Laptop or Tablet, as well as Hootsuite log-in details. A free Hootsuite account can be set up at www.hootsuite.com. Don’t forget to bring a power pack.


What will you learn?

  • What a social media management tool is
  • What resources you can use for free
  • How to set up Hootsuite dashboards
  • Tracking certain relevant keywords or hashtags for intelligence
  • How to manage content and posts on multiple social media channels including Facebook, Twitter, and Instagram
  • How to set up free basic reporting on social media activity for Facebook and Twitter 

  • How to use Hootsuite IOS and Android apps for use on the go



Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.


This workshop is run in partnership with

This event is aimed at craft and tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.


Date and Time

Location

Edinburgh Training and Conference Venue

16 Saint Mary's Street

Edinburgh

EH1 1SU

United Kingdom

View Map

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