Social Media For Skeptics Workshop
Tuesday, June 12, 2012 at 8:30 AM - Wednesday, June 13, 2012 at 4:30 PM (CDT)
Social media isn't going away. It is not, however, a one-size fits all "solution" that's easy, quick or magical. It is a tool set that can be used to attract and keep better customers, from initial marketing to ongoing support. We'll be separating the hype from the reality and having some fun along with the way. (Minimal powerpoint pontification. :)
Who Should Attend the Workshop: Technology service marketers and support managers who are considering using social media or want to improve their use of the tool set.
What You'll Takeaway: At the end of the two days, you'll leave with your own realistic plan for social media, including checklists for evaluation, implementation and effective management.
Who We Are: We (Al Hahn and Mary Schmidt) have many years experience working with technology services, from product development to customer support, with clients ranging from Fortune 50 corporations to software start-ups. So, over the years, we've seen many "solutions" come...and go. That's why we decided to offer this pragmatic approach to social media evaluation and implementation. (Want a preview of how we think, what we'll be discussing? Read Mary's blog posts about social media. Start with Are You Listening to the Right People?)
Our Guest Speakers:
Jeff Tarter, Executive Director of the Association of Support Professionals (ASP) will give us his perspective on effective use of social media, including web sites (yes, web sites should be part of your social media plan.)
Phil Gerbyshak, Speaker, Trainer...and Author of Service Manager's Crash Course, Help Desk Manager's Crash Course, Make It Great! and #TwitterWorks will cover how he, a "tech support guy" went from zero to thousands of Twitter followers - the lessons learned and how you can use them in your business. (Check out his Ten Commandments of Social Media.)
Where and When: June 12 &13,2012 Embassy Suites Hotel Chicago/Schaumburg/Woodfield, 1939 North Meacham Road, Schaumburg, IL 60173 (about 10 minutes from O'Hare)
Group room rate: $139.00 Direct reservations (847)397-1313. Ask for the Hahn Consulting group rate for June 11, 12. You're eligible for this rate 3 days prior and 3 days post event.
Networking Happy Hour in the hotel, evenings of June 11 and 12.