For anyone working in the creative industries it’s essential to have a strategy for using powerful social media tools to engage with the audiences. It can however be difficult to navigate the sheer range of options available, keep up with new platforms and channels, and know how to use your time effectively.
In this one day seminar, you’ll get the latest insight from leading digital professionals – with a wealth of practical tips on using social media effectively in the worlds of art, fashion and the wider creative industries. Speakers include:
Laura Bradley (Dazed Media Studio), Jesse Ringham (Digital Director of SUTTON and former Digital Marketing Manager at the Tate) and Eleanor Ford Scott (Digital Content Producer, Somerset House) who will share their experience of using different tools and channels, with plenty of time for audience questions.
Other speakers to be announced.
Subjects will include:
· Social media strategy and defining success.
· What works and what doesn’t on Instagram.
· Getting the best out of images and multimedia
· Hashtags, mentions, likes and follows: social media etiquette.
· What’s next for social media.
This is an ideal seminar for anyone who is using social media to promote their organisation, business or personal brand.
The day includes lunch and tea and coffee.
£149 (includes VAT, booking fee, refreshments throughout the day, lunch and a goodie bag)
Frieze offers a number of complimentary bursary places on this course for the unwaged, students, pensioners, artists or anyone else who feels they cannot afford the fee. If you would like to apply, please send a paragraph explaining why you believe you qualify and why this specific course is of interest to you to firstname.lastname@example.org.
Laura Bradley is a creative consultant, editor and Instagram strategist with extensive experience in the luxury fashion and lifestyle industries. For five years, she was inaugural editor of influential fashion and culture website anothermag.com, part of the independent publishing group, Dazed Media. In this role, she established the @anothermagazine Instagram and went onto consult on a number of high-profile accounts. She recently joined Dazed Media Studio as editorial director, where she combines editorial and social expertise with commercial strategy for luxury brands including Miu Miu.
Jesse Ringham has over 12 years’ experience of strategic marketing from both the commercial and arts sector with a leading focus on digital. Jesse has devised and implemented multiple digital, marketing & social engagement strategies for brands ranging from Marks & Spencer to Tate. Jesse has recently joined Sutton as their Digital Director, a global cultural agency based in London that works with cultural institutions around the world.
Creativity is at the forefront of Jesse's approach to digital, he's evolved how brands reach out to new, broader audiences by instigating ground-breaking partnerships and brand advocacy. He has led brands to regularly commission and co-produce cutting-edge, targeted content in collaboration with high-profile talent across music, fashion and film.
Eleanor Scott is a digital strategist and content producer who has worked with leading UK institutions such as Manchester International Festival, Barbican Centre, Delfina Foundation, British Council, Ikon, The Hepworth Wakefield, and led on content production for Diesel, Bestival, and BBC 6 Music. She is currently working with Somerset House producing a broad range of innovative digital content. Recent projects have included a 360 digital strategy to promote Big Bang Data, an exhibition about the data explosion transforming our lives. Eleanor has an MSc in Marketing Communications, specialising in digital marketing for the arts.