Social Media for Architects: a guide to Facebook and LinkedIn
Session one: 27 October 2016
Session two: 3 November 2016
Location: Saint-Gobain Innovation Centre, 95 Great Portland Street, W1W 7NY
Price: £125 + VAT for both sessions
Social media has become a vital tool in growing and marketing your business. Potential clients expect to be able to connect with practices on Facebook, Twitter, Instagram and LinkedIn, so an up-to-date, engaging profile is key to standing out from the crowd.
This two-session workshop will examine how to best utilise social media to tell the story of your practice, measure the outcomes and demonstrate a positive return on investment, with a specific focus on Facebook and LinkedIn.
You will gain detailed insights into harnessing Facebook's algorithms to improve your visibility on newsfeeds, boost the social aspects of your brand and create engaging and dynamic content to deepen your relationships with clients.
You'll learn how to position yourself amongst competitors and create a clear vision and brand for your practice with LinkedIn, and discover how it can help you develop your networks.
The workshop will include practical exercises that will help you implement your learnings into practice.
About the lecturer:
Daniel Nelson is a director at October Communications, a communications agency working in design and architecture. He is also the founder of Atelier Tally, a UK blog exploring design that is made to last. Daniel has worked with numerous design and architecture practices, and also teaches at London College of Communication.