Social Media Domination Tour - Philadelphia

Are you ready to crank up the volume on your social presence?

Join us for a full-day hands-on workshop where you'll have a chance to create or evaluate your social media marketing plans, and get the tools to make them really rock. You'll walk away with a strong foundation to three key strategies you'll need to be successful in social media.

Social Media Strategy: You'll participate in hands-on exercises that guide you on the creation and evaluation of a successful social media strategy that is aligned to core business objectives including increasing sales, increasing overall revenue from the social channel and decreasing marketing expense.

Content Strategy: You'll also create a content marketing strategy that focuses on delivering “Holy Smokes” content and defines the content types, themes, and timing for content development. You'll pair these strategies with a framework for implementation that includes a tactical plan and content calendar.

Measurement Strategy: Because truly successful social media strategies must deliver a solid return on investment, you'll build a measurement framework that you can use to measure your impact on sales volume, revenue and cost. Starting by defining key performance indicators you'll then create a process flow chart that ensures tracking is in place for final reporting.

Don't forget to bring your laptop and get ready to channel your inner social rock star!

Agenda Overview

8:30 – 9:00am: Breakfast and Check in

9:00 – 9:30am: Welcome and Introductions – Margaret Francis (VP of Product Strategy for ExactTarget)

9:30 – 12:00pm: Social Media Strategy Development

· Aligning Social Media Strategies to Core Business Goals (Presentation / Activity)

· Developing Measureable Social Media Strategies (Presentation / Activity)

12:00 – 1:00pm: Kyle Lacy Presents

How to turn social customers into subscribers for cross-channel marketing

1:00 – 3:00pm: Content Strategy Development

· Creating Holy Smokes Content (Presentation)

· Developing a Content Plan (Presentation / Activity)

3:00 – 5:00pm: Measurement Strategy Development

· Aligning Social Media to the Sales Funnel (Presentation / Activity)

· Assessing Social Media ROI (Presentation / Activity)

5:00 – 6:00 pm: Networking Cocktail Event