Social Media & Digital Storytelling Deep Dive

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WeWork 575 Fifth Ave

575 5th Avenue

14th Floor

New York, NY 10017

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


*6 spots left*

First of all, thank you for your interest in this workshop.

We started this training in April in Washington, D.C. where we are headquartered and through the spring and summer we met the demand for quality training and sold out all three deep dives. We have had professionals attend representing organizations such as PBS, the TSA, American Society of Clinical Oncology, and Association for Advancement of Science. Organizations like these from world renowned associations to small business owners and startups have sent their marketing & non-marketing employees and have seen the benefit.

Now, we are beyond excited to expand this offering into New York City.

Second, we want to let you know this is not your average "social media workshop".

It's not an online course, a series of videos, and we will not provide a "magic antidote" for those hoping for a quick hit of followers. On the contrary, you will leave with the most up to date and practical marketing advice and tools to drive real results.

Third, our social media and digital storytelling training is not for everyone. We want committed colleagues.

Continue reading only if you are ready to be the leader in your organization, make a transformation for your business (or career) and put into practice the most current and effective digital marketing tactics working at this very moment. As in, September 2017.

Lastly, we are running this initiative and hosting only one in NYC at this time and will keep it intimate - no more than 10 attendees. The reason: to create an environment to give digital leaders like you, the tools and confidence to raise your hand and talk through the questions, misconceptions, and lack of knowledge or resources holding you or your organization back from getting noticed.

What will you get out of it?

We believe it is important for someone from your organization, no matter the title or scope of work, to become knowledgeable about all the digital marketing practices that currently exist. If you've read this far, you probably know this is a helpful skill to have in the digital age but most importantly what we want you to walk away is the confidence, tools, tactics, resources, and especially talking points to hold your organization or anyone you work with, accountable to maximize your ROI.

Let's face it, nobody likes overpaying for traditional media, tactics that are outdated, or distributing content where it will never be seen. It can be frustrating, and it isn't moving the needle in your organization.

A few highlights of what you can expect to get out of spending time with us:

1. Ability to create, communicate and carry out an effective digital strategy within your organization.

2. Hands-on experience and understanding of storytelling (audio, video, written word, imagery), creating content daily for your organization, and importance of utilizing video content on a variety of budgets.

3. Understanding and practice setting up social media ad sets and campaigns - think Facebook Ads manager over “boosting” a post.

4. Resources and knowledge of influencer marketing, emerging trends, and analytic tools to set benchmarks.

5. Language, talking points, and resources to effectively communicate the worth and benefit of an effective social media strategy to your organization.

6. Beyond the Class: Access to a private Facebook group, invitations to our free quarterly social media meetups (think: Donuts & Digital), and bi-monthly email social media tips.

Who is it for:

Going back to point #2 in our intro, this is for those that want to make a change either in their organization, their business or for their career.

Therefore, we can’t say if it is better for small business owners (i.e. restaurant owner, accountant, brew master, etc.) versus non-profit organizations versus startups or large agencies. As you’ll learn about FYN Creative and Kevin O'Connell, our founder and facilitator for this training, we have a wide perspective on how social media strategy and content works in a variety of industries.

We will tell you this:
We have developed this training for those individuals and organizations that are experimenting with the digital landscape or need their employees (regardless if marketing directly falls under thier responsibilities) to be well versed while not having a lot of financial resources to initially hire a consultant, freelancers, staff or agency to manage your social media at this time.

From our time consulting, educating, and working with several organizations of small businesses, universities and world renowned associations, you will get the most out of this if you bring your boss, co-worker, or owner of your business who is the decision-maker - or individual who you believe can provide the support and help move your organization’s digital needle. Lastly, if you take this training seriously, return to your organization and put in the work and effort, you will see results that people typically look for: more followers, greater engagement, awareness, business opportunities, and bottom line results.

Program Details:

10am to 4pm with 30-45 minute lunch break on 5th Ave.

No more than 10 attendees.

No boring beige conference room. You'll get to experience a WeWork co-working environment. We'll give you a tour too, if you'd like.

Plenty of time for specific questions and answers before, during, and after.

Examples of hands-on topics covered in this training include:
1. Marketing Disruption: Evolution and Revolution of Digital Landscape
2. What is digital storytelling?
3. Tips, tricks, updates, and nuances of major social media platforms
4. Paid Media and Distribution - high level to hands-on
5. Influencer & Ambassador Digital Marketing
6. Emerging Trends
7. Resources
8. Brands Who Tell Their Story Well
9. Case Study Project


In lieu of a traditional FAQ, the answer to every question below is yes. This was inspired by Seth Godin as well as the team at Basecamp.

The answer is YES.

  • Can I attend if I do not work in marketing or social media?

  • Can I attend if I do not work or live in New York City?

  • Can I bring a co-worker or my boss?

  • Is this for someone looking to enhance their digital skills or make a career transition?

  • Is this for someone who already has a degree in marketing or already working in a marketing capacity?

  • Will there be a lot of discussion?

  • Do you research the organizations or industries of particpants in order to have specific examples?

  • Will you help me with Facebook ads?

  • Will I learn more about Live video?

  • Can I keep in touch with Kevin & fellow attendees after the training?

  • Will there be group work?

  • Will this be challenging?

  • Do I have to show up right at 9:30am?

  • Will it go until 4pm?

  • Are there plenty of lunch options within walking distance? *So many :)

The punchline: seats to these workshops will sell out like they did all spring and summer. We are only running four events of these this fall: 3 in DC and 1 in NYC.

Can't make this but still interested? Perhaps you would rather attend a weekend workshop? Let us know by sending a quick note to Kevin and we'll keep you in the loop - kevin@kevin-oconnell.com.

More about FYN Creative and Kevin O'Connell in organization description below.

Refund Policy: If your plans change and you can no longer attend, please email kevin@kevin-oconnell.com within 7 days of the workshop. No refunds will given after this date, however you may choose to attend another workshop within a 90 day period.

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WeWork 575 Fifth Ave

575 5th Avenue

14th Floor

New York, NY 10017

View Map

Refund Policy

Refunds up to 7 days before event

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