Social Media & Digital Storytelling Deep Dive

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WeWork Dupont

1875 Connecticut Ave NW

10th Floor

Washington, DC 20009

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


First of all, thank you for your interest in this workshop.

We have continued to run workshops through the spring and summer that sold out with professionals attending across the D.C. metro area representing organizations such as PBS, TSA, National Archives and American Society of Clinical Oncology. World renowned associations to small business owners and startups.

Second, we want to let you know this is not your average "social media workshop".

It's not an online course, a series of videos, and we will not provide a "magic antidote" for those hoping for a quick hit of followers. On the contrary, you will leave with the most up to date and practical marketing advice and tools to drive real results.

Third, our social media and digital storytelling training is not for everyone. We want committed colleagues.

Continue reading only if you are ready to be the leader in your organization, make a transformation for your business (or career) and put into practice the most current and effective digital marketing tactics working at this very moment - as in, October 2017.

Lastly, we are running this initiative and hosting only 1-2 each month and will keep it intimate - no more than 10 attendees. The reason: to create an environment to give leaders like you, the tools and confidence to raise your hand and talk through the questions, misconceptions, and lack of knowledge or resources holding you or your organization back.

What will you get out of it?

We believe it is important for someone from your organization, no matter the title or scope of work, to become knowledgeable about all the digital marketing practices that currently exist. If you've read this far, you probably know this is a helpful skill to have in the digital age but most importantly what we want you to walk away is the confidence, tools, tactics, resources, and especially talking points to hold your organization or anyone you work with, accountable to maximize your ROI.

Let's face it, nobody likes overpaying for traditional media, tactics that are outdated, or distributing content where it will never be seen. It can be frustrating, and it isn't moving the needle in your organization.

A few highlights of what you can expect to get out of spending time with us:

1. Ability to create, communicate and carry out an effective digital strategy within your organization on a limited budget.

2. Hands-on experience and understanding of storytelling (audio, video, written word, imagery), creating content daily for your organization, and importance of utilizing video content on a variety of resources.

3. Understanding and practice setting up social media ad sets and campaigns - think Facebook Ads manager over “boosting” a post.

4. Resources and knowledge of influencer marketing, emerging trends, and analytic tools to set benchmarks.

5. Language, talking points, and resources to effectively communicate the worth and benefit of an effective social media strategy to your organization.

6. Beyond the Class: Access to a private Facebook group, invitations to our free quarterly DC Social Media meetups (think: Donuts & Digital), and bi-monthly email social media tips.

Who is it for:

Going back to point #2 in our intro, this is for those that want to make a change either in their organization, their strategy or for their career.

As you’ll learn about FYN Creative and Kevin O'Connell, it’s founder and facilitator for this training, we have a wide perspective on how social media strategy and content works in a variety of industries.

We will tell you this:
We have developed this training for those individuals and organizations that are experimenting with the digital landscape or need their employees (regardless if marketing directly falls under their responsibilities) to be well versed while not having a lot of financial resources to initially hire a consultant, freelancers, staff, or agency to manage your social media at this time.

From our time consulting, educating, and working with several organizations of small businesses, universities and world renowned associations, you will get the most out of this if you bring your boss, co-worker, or even founder of your organization who is the decision-maker - or individual who you believe can provide the support and help move your organization’s digital needle. Lastly, if you take this training seriously, return to your organization and put in the work and effort, you will see results that people typically look for: more followers, greater engagement, awareness, business opportunities, and bottom line results.

Program Details:

10am to 4pm with 30-45 minute lunch break in Dupont Circle

No more than 10 attendees.

No boring beige conference room. You'll get to experience a WeWork co-working environment. We'll give you a tour too, if you'd like.

Plenty of time for specific questions and answers before, during, and after.

Examples of hands-on topics covered in this training include:
1. Marketing Disruption: Evolution and Revolution of Digital Landscape
2. What is digital storytelling?
3. Tips, tricks, updates, and nuances of major social media platforms
4. Paid media and distribution - high level to hands-on
5. Influencer & ambassador digital marketing
6. Emerging trends
7. Resources
8. Case Study Project/Q&A/Audits (as time allows)


In lieu of a traditional FAQ, the answer to every question below is yes. This was inspired by Seth Godin as well as the team at Basecamp.

The answer is YES.

  • Can I attend if I do not work in marketing or social media?

  • Can I attend if I do not work or live in Washington, D.C.?

  • Can I bring a co-worker or my boss?

  • Is this for someone looking to enhance their digital skills or make a career transition?

  • Is this for someone who already has a degree in marketing or already working in a marketing capacity?

  • Will there be an opportunity for discussion?

  • Do you research the organizations or industries of particpants in order to have specific examples?

  • Will you help me with Facebook ads?

  • Will I learn more about Live video?

  • Can I keep in touch with Kevin & fellow attendees after the training?

  • Will there be group work?

  • Will this be challenging?

  • Do I have to show up right at 10am?

  • Will it go until 4:30pm?

  • Is there parking options? Is there a metro near by?

  • Are there plenty of lunch options within walking distance? *So many :)

The punchline: seats to these workshops will sell out like they did all spring and summer. We are only running 2 more of these deep dives in Washington, D.C. this year.

Can't make this but still interested? Perhaps you would rather attend a weekend workshop? Let us know by sending a quick note to Kevin and we'll keep you in the loop - kevin@kevin-oconnell.com.

More about FYN Creative and Kevin O'Connell in organization description below.

Refund Policy: If your plans change and you can no longer attend, please email kevin@kevin-oconnell.com within 7 days of the workshop. No refunds will be given after this date, however, you may choose to attend another workshop of equal or lesser value within a 90 day period.

Other upcoming meetups, trainings, and classes by FYN Creative:

Donuts & Digital - September 12 9:30am-10:30am WeWork Dupont

All Things Instagram - September 18th 6pm-8pm WeWork Crystal City

Social Media & Digital Storytelling Deep Dive - September 27th 10am-4pm NYC - WeWork 575 5th ave

Coming up in later this fall:

Wine, Dine, and Digital dinner

All Things Facebook Ads

Social Media Deep Dive in NJ & D.C.

Marketing and Mimosas

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Date and Time


WeWork Dupont

1875 Connecticut Ave NW

10th Floor

Washington, DC 20009

View Map

Refund Policy

Refunds up to 7 days before event

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